Imagine picking a fresh bouquet of flowers grown from your own seeds every weekend. Or inviting guests over for a salad made of home-grown tomatoes, cucumbers, root vegetables, and arugula, topped with a beautiful flower from nasturtium. At Florea, we want everyone to experience the feeling of home-grown produce which is something special.
Whether you want to grow your own vegetables, flowers, or herbs, we have a carefully selected seed range where we focus on unique varieties and organic seeds that are sustainably grown. Growing your own produce is good for your own well-being and positive for our planet as a whole.
In our range, there is something for everyone, whether you want something easy to grow or more advanced. There are varieties for those who live in houses or maybe apartments with balconies. We have developed different collections for those who want to grow with their children, grow organic or why not year-round indoor? Welcome to browse through all our varieties.

Buy seeds online and have them delivered to your mailbox within 2-4 days! Free shipping from 39EUR with climate compensation | Florea

Seeds online - your seed store online

Shop your flower seeds with us quickly and easily online. Flower seeds are our specialty and we try to provide a little more unique and unusual varieties that give that extra touch to your garden

Florea_Odla-14

Flowers

Growing your own vegetable seeds is both good, fun, exciting, healthy, sustainable, the list can go on. There is something special about eating something that you have grown yourself and that feeling is the main reason why Florea was founded.

blandade-gronsaker-florea

Vegetables

Is there anything more luxurious than having fresh herbs at home? Being able to pinch some fragrant basil leaves for the pasta or sprinkle some rosemary over the Sunday roast before it goes into the oven.

Florea-kryddor3

Herbs

Discover our varieties specially developed to benefit our pollinators

P1002327 (1)

Pollinators

Discover our selection of organic seeds! Organic seeds aim to preserve and strengthen the environment and promote a more sustainable and natural growing process.

florea_squash_black-beauty-04

Organic seeds

Our own composed seed bundles with diverse seeds in various themes

florea-pollinatorspaket-2

Seed Kit

Shop your seeds online with us quickly and easily and have them delivered to your mailbox within 48 hours. We have a carefully selected range of sustainably produced seeds.

Florea_fröer-2

Seeds

Beige

Black

Blue

Bronze

Brown

Green

Orange

Pink

Purple

White

Yellow

Color

0-9 cm

10-19 cm

20-29 cm

30-39 cm

40-49 cm

50-69 cm

70-99 cm

100-149 cm

150-199 cm

200-249-cm

250+ cm

Height

All year

January

February

March

April

June

July

August

September

October

November

December

Sowing time

As it grows

Harvest/flowering time

Full Sun

Greenhouse

Half-shade

Light Conditions

Annual

Biennial

Perennial

Lifecycle

Antal fröer

Färg

Höjd

Såtid/Planteringstid

Blom/Skördetid

Sådjup

Radavstånd

Plantavstånd

Grotid

Årighet

Växtläge

Florea_Sommarphlox_Isabellina-2

Florea_Sommarphlox_Isabellina-3

Florea_Sommarphlox_Isabellina

Phlox - Isabellina

Perhaps Isabellina is the most beautiful of all summer phlox varieties, at least according to us at Florea. The soft cream-yellow color is hard to resist, and in bouquets, it is unbeatable. The beauty of phlox lies in its cut and come again nature, meaning the more you harvest, the more flowers you get. It&#8217;s the perfect cut flower for your flower beds, and the fact that it lasts a long time in a vase is also a significant plus.
A beloved variety by all our pollinators, thanks to its color and the abundance of flowers it produces!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Perhaps Isabellina is the most beautiful of all summer phlox varieties, at least according to us at Florea. The soft cream-yellow color is hard to resist, and in bouquets, it is unbeatable. The beauty of phlox lies in its cut and come again nature, meaning the more you harvest, the more flowers you get. It's the perfect cut flower for your flower beds, and the fact that it lasts a long time in a vase is also a significant plus.\n\nA beloved variety by all our pollinators, thanks to its color and the abundance of flowers it produces!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

Grobarhet

florea_gul_slingerkrasse_milkmaid_lowres

florea_gul_slingerkrasse_milkmaid_lowres-3

florea_gul_slingerkrasse_milkmaid_lowres-2

fropase-slingerkrasse-milkmaid

Läs mer

Nasturtium - Milkmaid

A enchanting and renowned nasturtium with fantastic, yellow cream-colored flowers. A very popular variety that is perfect for trellises, balcony boxes, or hanging in planters. It spruces up the entrance, patio, or balcony and creates a summery oasis of floral magic.
The flowers of the nasturtium are edible and enchanting as a garnish in cooking, baking, and other fancy presentations. Imagine a summery ceviche on cod with avocado, strawberries, chili, lime, and red onion. Topped with a beautiful and flavorful flower from Milkmaid, incredibly delicious and beautiful at the same time.
This variety is a real favorite of ours at Florea and we highly recommend it!

florea_rosa_blåklint_klintmix_LR-3

florea_rosa_blåklint_klintmix_LR

florea_rosa_blåklint_klintmix_LR-2

Cornflower mix ECO

Cornflower is today one of the most common summer flowers and grows both wild and cultivated in many places around the world. The most common is the classic blue variety, but at Florea we love all the colors of cornflowers, which is why we have collected our favorites into a beautiful cornflower mix. A colorful blend of all the most beautiful colors such as white, pink, blue, purple, and lilac.
This easy-to-grow mix thrives and grows in most soils, making it easy to succeed with. It is fantastic in borders but also a grateful cut flower that lasts a long time in a vase. It is also great for drying and using as an everlasting flower throughout the year, as it looks equally beautiful whether fresh or dried.

florea_grön_blomstermorot_LR-2

florea_grön_blomstermorot_LR-3

Wild Carrot - Dara

Beautiful Wild Carrot, one of the finest fillers we have in bouquets according to us at Florea. This variety has beautiful finely cut foliage and magnificent umbels that seem to dance in the air. Wild carrot flowers come in romantic colors of white, pink, and purple. It is also known as ornamental carrot and is equally gorgeous fresh as well as dried, which is why it is widely used in bouquets.
It is loved by all our pollinators and works magically in flower beds, plantings, and containers mixed with other summer flowers. A real favorite at Florea and a recurring feature in our gardens year after year.

Florea_pastellochiaro-5

Florea_PastelloChiaro-6 (1)

Florea_PastelloChiaro-2 (1) (1)

Florea_pastellochiaro-2

Artic Poppy - Rosa Chiaro Pastello

Let us introduce the world&#8217;s most beautiful poppy and Florea&#8217;s absolute seed favorite – Rosa Chiaro Pastello. In its pink-apricot attire, she leaves no eye untouched. An Italian beauty that has been highly acclaimed in the world of flowers for the past two years for its incredible appearance. A fantastic cut flower that can uplift any bouquet, but is equally beautiful on its own in a vase.

florea_rosa_digitalis_apricotdelightLR

florea_rosa_digitalis_apricotdelightLR-2

florea_rosa_digitalis_apricotdelightLR-3

Foxglove - Apricot Delight

A magnificent and stylish summer flower with great height. An easy-to-grow flower variety that produces beautiful apricot-colored spikes that are perfect for using in bouquets. The stems are sturdy and last a long time in a vase. A clear favorite among pollinators, especially bees and bumblebees who like to crawl into the small flower bells.
Apricot Delight is a biennial variety that usually blooms the year after sowing. In common parlance, it is often called perennial because it likes to spread itself. It is strikingly beautiful in borders and is grateful to grow as it can tolerate both shade and some drought.
(This variety should not be eaten as it may be toxic.)

Florea &#8211; Stockros &#8211; Nigra -670-2

svart-purpur-stockros-nigrasingleflowered-02

florea-stockros-svart-nigra

fropase-stockros-nigra

Hollyhock - Nigra

A magical hollyhock in a unique dark purple color with beautiful green foliage. Outstanding in bouquets and incredibly beautiful in borders. An incredible flower variety that is loved by both humans and pollinators. With its late blooming, hollyhocks are also called the queen of late summer in colloquial language, an impressive title that this variety certainly lives up to.
A big plus for this charming variety is that it is perennial and blooms beautifully year after year.
Hollyhocks originate from China and the Aegean Islands to be more precise. However, hollyhocks have been cultivated in Sweden since the early 1600s but were first found in a wild form in Skåne in the 1800s.
We have borrowed this fantastic image from Anna Ramstedt.

Florea_peachesandcream-8

Florea_peachesandcream-5

Florea_peachesandcream-7

Zinnia - Peaches & Cream

Our new mix, Peaches and Cream 2.0. More creamy colors, a larger proportion of the peach-like tones, and a wider variety of colors. It&#8217;s a significantly improved mix, and we promise that you will love it.
This enchanting zinnia mix may be the most beautiful thing we at Florea have ever seen. It features the most stunning color shades that together create the ultimate summer bouquet. The magical color palette ranges from cotton candy pink to peach with beautiful touches of creamy white. All varieties in the mix have long, sturdy stems that are perfect for cutting and last a long time in a vase.
This beautiful mix creates an eye-catching focal point in the garden and gives all flower beds that little extra something. This easy-to-grow zinnia mix is definitely one of our absolute summer favorites, and we are incredibly happy to welcome it to our range.

florea_solors_whitesun-update_LR

florea-white-sun-06

florea-white-sun-05

Sunflower - White Sun F1

A new and completely unique sunflower variety with beautiful white petals and a yellow center. A fabulous sunflower that really stands out and distinguishes itself so much that it is already counted as the favorite of the summer. This variety becomes a magical eye-catcher in flower beds and plantings or in larger pots. It has stately and robust stems that are excellent for cutting, and with its enchanting appearance, it becomes the ultimate bouquet flower. The white sunflowers are lovely in a vase by themselves, but also mixed with other charming flower varieties.
This white beauty is a clear favorite of us at Florea and our ambassadors, but also of all our pollinators. A unique variety that enchants both big and small and creates magic in the garden, on the balcony, or in bouquets.

Atypical,Sunflower,In,Rare,Delicate,Pink,Colors,,Procut,Plum

florea_fröpåsar_sunflower_plum_LOWRES

Sunflower - Pro Cut Plum F1

A new and enchanting sunflower variety that charms both young and old with its unique colors. A bicolored sunflower with large, gorgeous flowers. The variety has creamy yellow petals that transition to a beautiful plum shade near the center of the sunflower. Pro Cut Plum is perfect for cutting and adds a fairytale-like quality to bouquets and floral arrangements. It produces long and sturdy stems with one stunning sunflower per stem.
This variety is incredibly decorative as a background plant in gardens and is loved by all of our pollinators. So, if you love sunflowers but are looking for a variety with that extra something, we warmly recommend the easy-to-grow Pro Cut Plum as a breath of fresh air for us sunflower lovers!

Florea_solros_procutred-1

Florea_solros_procutred

Sunflower - Pro cut Red F1

Pro Cut Red is the sunflower with that little extra. With its unique and dark red hue, it captivated us at Florea instantly. The variety often branches out, and the size of the flowers is perfect for use in bouquets or other types of floral arrangements. An amazingly easy-to-grow variety that works equally well in flower beds or larger pots.
Incredibly beautiful when planted together with Italian Millet &#8211; Red Jewel, as they complement each other perfectly in a bouquet!

Florea-double-salmon-gleam-04

florea-double-salmon-gleam-05

Nasturtium - Double Salmon Gleam

A lovely nasturtium with enchanting flowers in a salmon pink shade. Beautiful to grow in a hanging basket, balcony box, or against a trellis. A wonderful summer flower with strong growth and lots of charm. The flowers are also edible and are excellent in salads or as garnishes on dishes for an extra summery feel. Imagine a crayfish cheesecake or a summer-fresh bruschetta topped with a beautiful flower from the Double Salmon Gleam nasturtium.
Another fun tip is to use this variety as a garnish on desserts, cakes, and other baked goods. Simple, delicious, and enchanting all at the same time!

florea_zinnia_limoncello-9

Florea_zinnia_liliputwhite-5

florea_zinnia_limoncello-3

Zinnia - Limoncello Mix

A charming zinnia mix in white, green, and creamy lemon yellow, inspired by the magical hues of the Italian drink Limoncello. A unique and hand-picked mix by us at Florea with long stems, perfect for cutting. A wonderful color palette for the flowerbed that also blends beautifully in bouquets. Everything you need, if you, like us, love Zinnias.

florea_rosa_lejongap_potomac_cherryrose-2

florea_rosa_lejongap_potomac_cherryrose

florea_rosa_lejongap_potomac_cherryrose-3

Snapdragon - Potomac Cherry Rose

If you&#8217;re looking for a majestic summer flower in a beautiful pink dress, then Potomac Cherry Rose is definitely the variety you&#8217;re looking for. This beauty has tall and long stems perfect for cutting. The variety has double flowers that give a fluffy appearance and add that little extra to your summer bouquet. This variety is very popular with all our pollinators and a perfect splash of color in the garden or other plantings. The more flower spires you pick, the more you&#8217;ll get.
Potomac Cherry Rose is also edible and can spice up all your dishes in just a few seconds. How about a Greek summer salad topped with some Potomac Cherry Rose? Magical!

Florea_svenskaängsfröer_Fjärilsblandning-2

Florea_svenskaängsfröer_fjärilsbladning

Florea_svenskaängsfröer_Fjärilsblandning

Swedish Butterfly Mix

A mix of annual and perennial Swedish flower and grass species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 4 grams of seed and is estimated to be enough for about 1 m2.

Florea_svenskaängsfröer_Ängsblandning

Florea_svenskaängsfröer_ängsblandning-3

Florea_svenskaängsfröer_ängsblandning-2

Swedish Meadow Mix

A mix of annual and perennial Swedish species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 1 gram of seed and is estimated to be enough for about 1 m2. This mixture contains no grass seeds.

Florea_zinnia_queenlimered-2

Florea_zinnia_queenlimered-3

Florea_zinnia_queenlimered

Florea_zinnia_queenlimered-1

Zinnia - Queeny Lime Red

This magical zinnia variety leaves no one indifferent. With its enchanting and diverse appearance, Queeny Lime Red is the jewel in your cut flower garden. It has infinite beautiful color combinations in lime, light purple, and pinkish tones. Each flower of this variety is therefore unique, and that is precisely why Queeny Lime Red has become so incredibly popular as a cut flower. It has sturdy stems that last a long time in the vase and also looks very beautiful when dried.
Growing zinnias is both easy and fun, but also somewhat addictive. This variety is no exception and is a recurring guest in our gardens every summer. Queeny Lime Red never ceases to amaze us with its fantastic variation of colors. It is with excitement and wonder that one follows the variety through the whole season!

Florea-Zinnia-Isabellina-Creamy-Yellow (1)

Florea-Zinnia-Isabellina-Creamy-Yellow-2 (1)

florea_gul_zinnia_isabelinacreamyyellow_highrflorea_gul_zinnia_isabelinacreamyyellow_lowres-2

Zinnia - Dahl Flow Isabellina Creamy Yellow

An enchanting Zinnia variety with elegant summery flowers in a light yellow shade and green foliage. It creates a striking effect in flowerbeds, pots, raised beds, or other types of plantings. The variety is easy to grow and has sturdy stems with large, beautiful double flowers. It makes for a perfect cut flower that looks wonderful in bouquets. The variety blooms beautifully and magnificently until the frost comes. Isabellina creamy yellow is also incredibly popular with pollinators.
When a summer flower is particularly beloved and worth cultivating, it can be designated as the &#8220;Summer Flower of the Year&#8221;. A well-deserved title that Zinnia received in 2017.

Florea_blå_blåklint_highres_1

Bla-blomma-blaklint-blue-ball-1

Cornflower - Blue Ball ECO

A classic and beautiful cornflower with dense and double flowers in blue. The variety has a low and compact growth habit that is perfect for border beds, planters and pots. It is also very popular with all our pollinators and great to plant alongside other flower varieties. The cornflower looks incredibly pretty in bouquets both as freshly picked and as dried everlasting flowers. It is lovely to have in a vase on the table or to decorate the table setting.
The flowers of the cornflower are edible and perfect as a garnish on dishes, baked goods, and summer cakes. Our tip is to spice up a Greek salad or a tuna bowl with avocado and pickled red onions with these cute flowers. The good taste and blue color contrast make the plate artistically beautiful and exudes a lovely summer vibe.
A big plus for this variety is that it is also organic!

florea-rod-vallmo-06

Florea-rod-vallmo-05

florea_vallmo_singlered2

Poppy - Single Red ECO

A classic summer variety with beautiful scarlet red flowers. The well-known &#8220;old garden flower&#8221; or &#8220;cottage flower&#8221; as it is often called in Swedish, is a very easy to grow and reliable variety. The gorgeous red flowers bloom from June to August and can be found in gardens all over the world.
The red corn poppy is also a well-known symbol for people who have fallen in wars, especially in England where the beautiful summer flower now symbolizes remembrance and hope for the future.
This variety is very nice to plant together with other summer flowers such as blue cornflower, cosmos, and sweet peas. Corn poppy is also a perfect attractor for the kitchen garden or other plantings since it is a summer flower that is incredibly popular among our pollinators.

florea_solros_procutwhitenite_UPDATE_LR

florea_vit_solros_procutwhitelite_LR-3

florea_vit_solros_procutwhitelite_LR

Sunflower - Pro Cut White Nite F1

This lovely sunflower novelty will take you by storm. It has a beautiful light yellow hue with a contrasting dark center. With its unique appearance, it stands out from classic varieties in a positive and surprising way. It is strikingly beautiful as a background plant in plantings and greatly appreciated by all our pollinators.
Pro Cut White Nite has sturdy and robust stems and is excellent for cutting. A few stems of this charming variety can adorn any dining table!

florea_mix_sömntuta_thaisilkmix_LR-2

florea_mix_sömntuta_thaisilkmix_LR-3

florea_mix_sömntuta_thaisilkmix_LR

California Poppy - Thai Silk Mix

California poppy is one of our absolute favorite flowers at Florea. Therefore, we have carefully selected and collected the most beautiful varieties in an enchanting mix. The color palette ranges from white, pink, and apricot and leaves no one unaffected. The beautiful colors give a real summery touch to the flowerbed, but are just as beautiful in a pot or balcony box.
California poppy is one of the easiest summer flowers to sow and is very popular with all of our pollinators!

Florea_Sommarflox &#8211; sugar stars

Phlox - Sugar Stars

This variety of summer flower offers a beautiful visual blend of blue-violet and white, reminiscent of a nocturnal starry sky. The bloom is abundant throughout the summer, making it ideal for use in mixed borders and plantings, as well as in pots and flower boxes.
This summer phlox is a must-have for every gardening enthusiast, and we love it for its color and simplicity. A big favorite here at Florea!&#8221;

florea_ätbar_blomstermix

florea_ätbar_blomstermix-2

florea_ätbar_blomstermix-3

Eatable Flower Mix

Let us introduce Florea&#8217;s very own edible flower mix. All the varieties are magical to companion plant together to create your own little summer floral oasis. Enjoy bachelor&#8217;s button, marigold, nasturtium, and chamomile throughout the summer. All varieties are delightful to use as garnish and decoration on both savory dishes, desserts, pastries, and in drinks.
An easy-to-grow mix in a soft color combination that is the perfect finishing touch for those who want to cultivate both beauty and edibility at the same time. All varieties in this mix are loved by our pollinators!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Let us introduce Florea's very own edible flower mix. All the varieties are magical to companion plant together to create your own little summer floral oasis. Enjoy bachelor's button, marigold, nasturtium, and chamomile throughout the summer. All varieties are delightful to use as garnish and decoration on both savory dishes, desserts, pastries, and in drinks.\n\nAn easy-to-grow mix in a soft color combination that is the perfect finishing touch for those who want to cultivate both beauty and edibility at the same time. All varieties in this mix are loved by our pollinators!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:8707,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;12&quot;:0,&quot;16&quot;:11}">

Seeds

Discover more

Green November - 50%

Dahlia

Christmas gifts

Carl Larsson