Imagine picking a fresh bouquet of flowers grown from your own seeds every weekend. Or inviting guests over for a salad made of home-grown tomatoes, cucumbers, root vegetables, and arugula, topped with a beautiful flower from nasturtium. At Florea, we want everyone to experience the feeling of home-grown produce which is something special.
Whether you want to grow your own vegetables, flowers, or herbs, we have a carefully selected seed range where we focus on unique varieties and organic seeds that are sustainably grown. Growing your own produce is good for your own well-being and positive for our planet as a whole.
In our range, there is something for everyone, whether you want something easy to grow or more advanced. There are varieties for those who live in houses or maybe apartments with balconies. We have developed different collections for those who want to grow with their children, grow organic or why not year-round indoor? Welcome to browse through all our varieties.

Buy seeds online and have them delivered to your mailbox within 2-4 days! Free shipping from 39EUR with climate compensation | Florea

Seeds online - your seed store online

Shop your flower seeds with us quickly and easily online. Flower seeds are our specialty and we try to provide a little more unique and unusual varieties that give that extra touch to your garden

Florea_Odla-14

Flowers

Growing your own vegetable seeds is both good, fun, exciting, healthy, sustainable, the list can go on. There is something special about eating something that you have grown yourself and that feeling is the main reason why Florea was founded.

blandade-gronsaker-florea

Vegetables

Is there anything more luxurious than having fresh herbs at home? Being able to pinch some fragrant basil leaves for the pasta or sprinkle some rosemary over the Sunday roast before it goes into the oven.

Florea-kryddor3

Herbs

Discover our varieties specially developed to benefit our pollinators

P1002327 (1)

Pollinators

Discover our selection of organic seeds! Organic seeds aim to preserve and strengthen the environment and promote a more sustainable and natural growing process.

florea_squash_black-beauty-04

Organic seeds

Our own composed seed bundles with diverse seeds in various themes

florea-pollinatorspaket-2

Seed Kit

Shop your seeds online with us quickly and easily and have them delivered to your mailbox within 48 hours. We have a carefully selected range of sustainably produced seeds.

Florea_fröer-2

Seeds

Beige

Black

Blue

Bronze

Brown

Green

Orange

Pink

Purple

White

Yellow

Color

0-9 cm

10-19 cm

20-29 cm

30-39 cm

40-49 cm

50-69 cm

70-99 cm

100-149 cm

150-199 cm

200-249-cm

250+ cm

Height

All year

January

February

March

April

June

July

August

September

October

November

December

Sowing time

As it grows

Harvest/flowering time

Full Sun

Greenhouse

Half-shade

Light Conditions

Annual

Biennial

Perennial

Lifecycle

Växtläge

Sådjup

Radavstånd

Plantavstånd

Höjd

Färg

Grotid

Såtid/Planteringstid

Blom/Skördetid

Årighet

Antal fröer

Purple,Sugar,Peas,Growing,In,The,Garden

Purple,Pea,Pods,And,Flowers,In,The,Vegetable,Garden.,Decorative

Sugar Snap Pea - Désirée

A charming pea with elegant dark purple pods and violet flowers. Harvest them early as sweet peas and eat the whole pod. If the variety is harvested later, the peas should be sprayed like marrow peas. This means picking the peas out of the pod itself. So the variety has two uses, enjoy freshly harvested sugar snap peas at the beginning of the season and the spritzed peas in late summer.
This is Anna Kubel&#8217;s favorite pea, a must at her house. There it is allowed to climb wild on a trellis and adorn all summer salads and wok dishes.

florea_rölika_summerpastelle_lowres-2

florea_rölika_summerpastelle_lowres

Yarrow - Summer Pastell Mix

Yarrow Summer Pastel is a stunning perennial in the most beautiful mix of pastels in apricot, purple, pink and white. Known for its incredible vase life and long flowering. Outstanding as a cut flower and very popular as a bouquet filler, either fresh or dried. Loved by all pollinators who like to use the flowers as a place to recharge. In addition, the variety is deer resistant!

Florea_jätteeternell_white-7

Florea_jätteeternell_white-10

Florea_jätteeternell_white-4

Strawflower - Silvery White

Let us introduce &#8216;Strawflower &#8211; Silvery White&#8217;, a very welcome addition to the eternelle family at Florea. The variety gets lots of large paper-like flowers in different shapes and sizes depending on how long they sit on the plant. A magical bouquet component but which is just as beautiful solo in a catch thanks to the white shimmering color. The wonderful thing about Strawflowers is that they can also be dried and Silvery White is no exception, it is harvested and hung upside down for best drying results.
Our cultivation expert Johanna Damm always grows this at home in at least one pallet collar preferably two because she uses them both in fresh bouquets and also dries lots to use for wreaths and eternity bouquets later in the year. She also usually cuts off the flowers when they have dried to use for slightly fancier dinner table settings. She then reuses these several times throughout the year by putting all the flowers in a jar or box. Sustainable, beautiful and much appreciated.

Florea_Tagetes_Vanilla-lowres-3

Florea_Tagetes_Vanilla-lowres-2

Florea_Tagetes_Vanilla-lowres-4

Florea_Tagetes_Vanilla-lowres

Tagetes - Vanilla F1

The Vanilla Tagetes is a lovely summer flower with a little something extra. The full flowers have a creamy white to isabelline yellow color, unlike the more common tagetes varieties. It is ideal for pot cultivation and is known for its special, slightly spicy fragrance. The flowers are edible and are often used as decoration on both dishes and pastries during the summer season. A breakfast tip is to dry the flower petals and then use them in oven-roasted muesli, both delicious and beautiful. 
(Deer and hares tend to avoid tagetes because of the spicy scent!)

A,Close-up,Of,Antirrhinum,Majus,,Or,Snapdragon.,Each,Vibrant,Bloom

Snapdragon - Snapstar Champagne

A brand new and unique snapdragon variety that with its beautiful double flowers and long stems took our flower hearts by storm. So much so that we simply had to add Snapstar Champagne to our range immediately, without having grown the variety ourselves. Some varieties are simply so beautiful and magical that they get to jump ahead in the queue and get a place directly in our range here at Florea. This variety ticked all our boxes in color, shape and characteristics. We have only one word about Snapstar Champagne and that is WOW!

Florea_jätteeternell_silverrose-2

Florea_Jätteeternell_SilverRose

Strawflower - Silvery Rose

The giant  Silvery-Rose produces lots of papery flowers in beautiful silvery-pink tones just as the variety name reveals. The variety produces double and large flowers that shimmer in the daylight with their magical color. It is excellent for use as a cut flower but is equally enchanting when dried.
Of all the flower varieties that can be dried, this is our customer service manager Ulrica&#8217;s great favorite. She usually mixes Silvery-Rose with currant and fills her home with perpetual bouquets to enjoy when the summer season seems far away. The reason it&#8217;s her favorite is because the color is so cold pink and pearly.

Pale,Yellow,Nasturtium,Bloom,With,Blood,Orange,Markings

Green,Abstract,Background,Of,Nasturtium,Leaves.,Mockup,For,Your,Text

Nasturtium - Bloody Mary

A colorful bush cress that has been awarded by Fleuroselect for its unique flower pattern. The striking flowers come in different colors of burgundy and creamy yellow with hints of marbling and stripes along the petals. The variety has semi-long vines that are ideal for pots, window boxes and hanging baskets. The flowers, seeds and leaves of the herb are edible and can be used as decoration in cooking. It also makes a tasty and spicy addition to salads and stir-fries, for example. 
This is a big favorite of Hanna Wendelbo, who likes Bloody Mary&#8217;s striking blooms when it comes to color!

Florea_Ringblomma_Ivory Princess_lowres

Florea_Ringblomma_Ivory Princess_lowres-5

Marigold - Ivory Princess

The marigold variety &#8216;Ivory Princess&#8217; is a stylish variety in various shades of creamy white. It can have varied flowers with different colors on the center disk, some will be light and some dark, but all petals have that beautiful creamy white color. It is very easy to grow and delivers plenty of flowers in different sizes well into the season and can usually handle a few degrees below zero, which is absolutely fantastic.
This is our cultivation expert Johanna Damm&#8217;s favorite edible flower. She usually uses these in summer salads or to decorate baked goods but her very best tip is to freeze in ice cubes. There&#8217;s no fancier way to present a drink, and the feeling of being able to serve ice cubes with &#8216;fresh flowers&#8217; during the colder months of the year is magical.(Ivory Princess doesn&#8217;t need a lot of space for its
roots and is therefore perfect for growing in pots and window boxes too!)

Florea_tomat_PinkThaiEgg

Florea_tomat_PinkThaiEgg-2

Tomato - Pink Thai Egg

The charming &#8216;Pink Thai Egg&#8217; tomato variety is a lovely, egg-shaped tomato with a beautiful, shiny pink skin. The variety originated in Thailand and became popular in 1950. It is known for its productivity and for its resistance to cracking. Something that tomatoes often get due to uneven irrigation or large temperature differences.
A fantastic tomato that goes particularly well in salads thanks to its characteristics in color, shape and taste!
(This variety needs to be thawed to maximize the harvest of tomatoes).

Florea_blomsterkörvel- White Lace2

Florea_blomsterkörvel- White Lace -4

Flower Chervil - White Lace

This beautiful and delicate beauty is a must for anyone who likes to make their own summer bouquets. The flower corolla blooms profusely with large, white, lace-like flower clusters that last an incredibly long time in a vase. With its finely lobed foliage and sweet little flowers, the variety has become a favorite that everyone at Florea grows every summer. It is excellent for flower beds, pot cultivation and, above all, for interplanting with other beautiful summer flowers.
Did you know that flower chervil was used in the Middle Ages in poetry and literature to convey emotions and messages? It became a popular metaphor and symbol for romance and love. Its delicate beauty is often depicted in paintings and mentioned in many poems. Even today, it is still associated with love, as it is one of the most common elements in bridal bouquets and flower arrangements for summer weddings.
This is also our CCO Matilda Wahlström&#8217;s favorite flower. She always co-plants cosmos and flower chervil together. According to her, you don&#8217;t need more than these two for a successful bouquet recipe!

Grobarhet

florea_solors_whitesun-update_LR

whitesun-content2025 (1)

whitesun-content (1)

Sunflower - White Sun F1

A new and completely unique sunflower variety with beautiful white petals and a yellow center. A fabulous sunflower that really stands out and distinguishes itself so much that it is already counted as the favorite of the summer. This variety becomes a magical eye-catcher in flower beds and plantings or in larger pots. It has stately and robust stems that are excellent for cutting, and with its enchanting appearance, it becomes the ultimate bouquet flower. The white sunflowers are lovely in a vase by themselves, but also mixed with other charming flower varieties.
This white beauty is a clear favorite of us at Florea and our ambassadors, but also of all our pollinators. A unique variety that enchants both big and small and creates magic in the garden, on the balcony, or in bouquets.

Florea_Solros &#8211; Pro Cut Plum F1

Atypical,Sunflower,In,Rare,Delicate,Pink,Colors,,Procut,Plum

Sunflower - Pro Cut Plum F1

A new and enchanting sunflower variety that charms both young and old with its unique colors. A bicolored sunflower with large, gorgeous flowers. The variety has creamy yellow petals that transition to a beautiful plum shade near the center of the sunflower. Pro Cut Plum is perfect for cutting and adds a fairytale-like quality to bouquets and floral arrangements. It produces long and sturdy stems with one stunning sunflower per stem.
This variety is incredibly decorative as a background plant in gardens and is loved by all of our pollinators. So, if you love sunflowers but are looking for a variety with that extra something, we warmly recommend the easy-to-grow Pro Cut Plum as a breath of fresh air for us sunflower lovers!

Florea_gurka_äppelgurka-4

Florea_gurka_äppelgurka

Florea_gurka_äppelgurka-3

Cucumber - Lemon

<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A magical heritage from 1894. An amazing cucumber variety that, with its unique shape and taste, has a tendency to charm everyone lucky enough to try it. Lemon produces plenty of delicate cucumbers with a round shape in a beautiful yellow-white-green color. The spherical cucumbers have both a tanginess and sweetness that work excellently in salads. It is easy to grow and provides a plentiful harvest through the season. It also fits very well for pickling in all its forms.\n\nThis is our gardening expert Johanna Damm's absolute favorite, and at her home, it is cultivated not only in the garden and greenhouse but also indoors on a cucumber trellis in the kitchen window. To quote her exactly, \&quot;There is no better sandwich cucumber because both the taste and shape are perfect for a breakfast sandwich!\&quot;\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">A magical heritage from 1894. An amazing cucumber variety that, with its unique shape and taste, has a tendency to charm everyone lucky enough to try it. Lemon produces plenty of delicate cucumbers with a round shape in a beautiful yellow-white-green color. The spherical cucumbers have both a tanginess and sweetness that work excellently in salads. It is easy to grow and provides a plentiful harvest through the season. It also fits very well for pickling in all its forms.
This is our gardening expert Johanna Damm&#8217;s absolute favorite, and at her home, it is cultivated not only in the garden and greenhouse but also indoors on a cucumber trellis in the kitchen window. To quote her exactly, &#8220;There is no better sandwich cucumber because both the taste and shape are perfect for a breakfast sandwich!&#8221;

florea_cosmos_apricotlemonade_eva-2

florea_cosmos_apricotlemonade_eva-3

florea_cosmos_apricotlemonade_eva

Cosmos - Apricot Lemonade

Let us introduce our latest addition to the rose campion family, Apricot Lemonade. A unique and enchanting rose campion variety in a soft apricot shade. The beautiful petals are paper-thin and in the center, the flowers have a stunning pinkish-lilac ring around the yellow center of the bloom. The backside of the petals has a beautiful lavender shade that gives the flowers a romantic and lively expression.
A magical cut flower that is incredibly easy to grow and loved by all of our pollinators. Who could resist a charming summer bouquet of Apricot Lemonade?

florea_zinnia_oklahomasalmon-9

florea_zinnia_oklahomasalmon-6

florea_zinnia_oklahomasalmon-5

florea_zinnia_oklahomasalmon-4

Zinnia - Oklahoma Salmon

Allow us to introduce a long-awaited addition to the zinnia family when it comes to color, form, and characteristics. Oklahoma Salmon is the zinnia variety with that little extra when it comes to everything. The majority of the variety&#8217;s flowers become double, giving them a fluffy and decorative appearance. The colors stay true to the Florea spirit and shift in soft pink, enchanting peach, and gentle apricot. The variety has an outstanding vase life and very long and sturdy stems, making them perfect for cutting. Few summer flowers look as beautiful in bouquets as Oklahoma Salmon does. Despite 10 days in a vase, the flowers often look freshly harvested, which is a delight to the eye.
The variety is incredibly easy to grow and is just as suitable in flower beds as it is planted in a pot. Our garden expert Johanna Damm also likes to grow them in pots indoors in the spring/summer with great results and says that Oklahoma Salmon looks just as lovely indoors as outdoors!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Allow us to introduce a long-awaited addition to the zinnia family when it comes to color, form, and characteristics. Oklahoma Salmon is the zinnia variety with that little extra when it comes to everything. The majority of the variety's flowers become double, giving them a fluffy and decorative appearance. The colors stay true to the Florea spirit and shift in soft pink, enchanting peach, and gentle apricot. The variety has an outstanding vase life and very long and sturdy stems, making them perfect for cutting. Few summer flowers look as beautiful in bouquets as Oklahoma Salmon does. Despite 10 days in a vase, the flowers often look freshly harvested, which is a delight to the eye.\n\nThe variety is incredibly easy to grow and is just as suitable in flower beds as it is planted in a pot. Our garden expert Johanna Damm also likes to grow them in pots indoors in the spring/summer with great results and says that Oklahoma Salmon looks just as lovely indoors as outdoors!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

Florea_peachesandcream-8

Florea_peachesandcream-5

Florea_peachesandcream-7

Zinnia - Peaches & Cream

Our new mix, Peaches and Cream 2.0. More creamy colors, a larger proportion of the peach-like tones, and a wider variety of colors. It&#8217;s a significantly improved mix, and we promise that you will love it.
This enchanting zinnia mix may be the most beautiful thing we at Florea have ever seen. It features the most stunning color shades that together create the ultimate summer bouquet. The magical color palette ranges from cotton candy pink to peach with beautiful touches of creamy white. All varieties in the mix have long, sturdy stems that are perfect for cutting and last a long time in a vase.
This beautiful mix creates an eye-catching focal point in the garden and gives all flower beds that little extra something. This easy-to-grow zinnia mix is definitely one of our absolute summer favorites, and we are incredibly happy to welcome it to our range.

florea_zinnia_zinderellapeach_lowres-3

florea_zinnia_zinderellapeach_lowres-2

Zinnia - Zinderella Peach

florea_rosa_Zinnia-zinderellalilac_LR-4

florea_rosa_Zinnia-zinderellalilac_LR-3

Zinnia - Zinderella Lilac

This magical zinnia variety is truly in a league of its own. Zinderella Lilac has beautiful flowers in tasteful pinkish tones that also lean towards a lavender color with a dark center. When we saw this delightful zinnia variety, we were immediately blown away and simply had to add it to our assortment. Zinderella Lilac is an incredibly easy-to-grow and grateful summer flower. It gets sturdy and robust stems that are perfect for cutting. Thanks to its long-lasting nature, it stays in a vase for a long time and is a delightful addition to bouquets. This variety is amazing in the garden bed and is also very popular with all our pollinators.
If you like to make your own summer bouquets, we warmly recommend this variety. Every time you cut off a flower from Zinderella Lilac, it shoots out new shoots that result in even more flowers, amazing right? So, in other words, the variety is a very loyal bouquet flower and the flowers bloom spectacularly until the frost takes them.
Did you know that Zinderella Lilac can also be dried? This way, you can enjoy the flowers even longer!

Florea_Sommarphlox_Isabellina-2

Florea_Sommarphlox_Isabellina-3

Florea_Sommarphlox_Isabellina

Phlox - Isabellina

Perhaps Isabellina is the most beautiful of all summer phlox varieties, at least according to us at Florea. The soft cream-yellow color is hard to resist, and in bouquets, it is unbeatable. The beauty of phlox lies in its cut and come again nature, meaning the more you harvest, the more flowers you get. It&#8217;s the perfect cut flower for your flower beds, and the fact that it lasts a long time in a vase is also a significant plus.
A beloved variety by all our pollinators, thanks to its color and the abundance of flowers it produces!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Perhaps Isabellina is the most beautiful of all summer phlox varieties, at least according to us at Florea. The soft cream-yellow color is hard to resist, and in bouquets, it is unbeatable. The beauty of phlox lies in its cut and come again nature, meaning the more you harvest, the more flowers you get. It's the perfect cut flower for your flower beds, and the fact that it lasts a long time in a vase is also a significant plus.\n\nA beloved variety by all our pollinators, thanks to its color and the abundance of flowers it produces!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

florea_gul_slingerkrasse_milkmaid_lowres

florea_gul_slingerkrasse_milkmaid_lowres-3

florea_gul_slingerkrasse_milkmaid_lowres-2

fropase-slingerkrasse-milkmaid

Läs mer

Nasturtium - Milkmaid

A enchanting and renowned nasturtium with fantastic, yellow cream-colored flowers. A very popular variety that is perfect for trellises, balcony boxes, or hanging in planters. It spruces up the entrance, patio, or balcony and creates a summery oasis of floral magic.
The flowers of the nasturtium are edible and enchanting as a garnish in cooking, baking, and other fancy presentations. Imagine a summery ceviche on cod with avocado, strawberries, chili, lime, and red onion. Topped with a beautiful and flavorful flower from Milkmaid, incredibly delicious and beautiful at the same time.
This variety is a real favorite of ours at Florea and we highly recommend it!

florea_rosa_blåklint_klintmix_LR-3

florea_rosa_blåklint_klintmix_LR

florea_rosa_blåklint_klintmix_LR-2

Cornflower mix ECO

Cornflower is today one of the most common summer flowers and grows both wild and cultivated in many places around the world. The most common is the classic blue variety, but at Florea we love all the colors of cornflowers, which is why we have collected our favorites into a beautiful cornflower mix. A colorful blend of all the most beautiful colors such as white, pink, blue, purple, and lilac.
This easy-to-grow mix thrives and grows in most soils, making it easy to succeed with. It is fantastic in borders but also a grateful cut flower that lasts a long time in a vase. It is also great for drying and using as an everlasting flower throughout the year, as it looks equally beautiful whether fresh or dried.

florea_grön_blomstermorot_LR-2

florea_grön_blomstermorot_LR-3

Wild Carrot - Dara

Beautiful Wild Carrot, one of the finest fillers we have in bouquets according to us at Florea. This variety has beautiful finely cut foliage and magnificent umbels that seem to dance in the air. Wild carrot flowers come in romantic colors of white, pink, and purple. It is also known as ornamental carrot and is equally gorgeous fresh as well as dried, which is why it is widely used in bouquets.
It is loved by all our pollinators and works magically in flower beds, plantings, and containers mixed with other summer flowers. A real favorite at Florea and a recurring feature in our gardens year after year.

Florea_pastellochiaro-5

Florea_PastelloChiaro-6 (1)

Florea_PastelloChiaro-2 (1) (1)

Florea_pastellochiaro-2

Artic Poppy - Rosa Chiaro Pastello

Let us introduce the world&#8217;s most beautiful poppy and Florea&#8217;s absolute seed favorite – Rosa Chiaro Pastello. In its pink-apricot attire, she leaves no eye untouched. An Italian beauty that has been highly acclaimed in the world of flowers for the past two years for its incredible appearance. A fantastic cut flower that can uplift any bouquet, but is equally beautiful on its own in a vase.

florea_rosa_digitalis_apricotdelightLR

florea_rosa_digitalis_apricotdelightLR-2

florea_rosa_digitalis_apricotdelightLR-3

Foxglove - Apricot Delight

A magnificent and stylish summer flower with great height. An easy-to-grow flower variety that produces beautiful apricot-colored spikes that are perfect for using in bouquets. The stems are sturdy and last a long time in a vase. A clear favorite among pollinators, especially bees and bumblebees who like to crawl into the small flower bells.
Apricot Delight is a biennial variety that usually blooms the year after sowing. In common parlance, it is often called perennial because it likes to spread itself. It is strikingly beautiful in borders and is grateful to grow as it can tolerate both shade and some drought.
(This variety should not be eaten as it may be toxic.)

About us

o%cc%88ppethus2

Öppethus2

Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

Climate Compensation

For us at Florea sustainability and climate are crucial to our operations. We try as much as possible to use organic farming and methods that are gentle to nature. The emissions we do cause, for example, in the shipping of our goods, we have chosen to offset. Our entire operation is carbon offset.

<h2>Hello!</h2>
Right now we are having a short maintenance on our website to make it flourish even more beautifully. Just like a garden, a website requires love and work.
We&#8217;ll be right back again. Thanks for your patience!
Kind regards, 
Team Florea

Seeds

Discover more

Seeds

Best Sellers

Dahlia

Carl Larsson