It is more than 60 new seed varieties that we have worked hard to develop during the past year. The focus is mainly on flowers but there are also a few unique tomatoes

At Florea is where we all come together in the dream and vision of inspiring more people to start gardening

This white beauty is a clear favorite of ours at Florea and among our ambassadors, but also of all our pollinators. A unique variety that enchants both young and old and creates magic in the garden, on the balcony, or in bouquets.

The situation for wild bees and other pollinators is critical. In Sweden, one third of our 270 wild bee species are on the verge of extinction. Food shortage, pesticides, and climate change are threatening our wild gardeners.