Florea's news 2025

Buy Florea's new arrivals in seeds online and have them delivered to your mailbox within 2-4 days! Free shipping from 39EUR with climate compensation | Florea

Florea's new arrivals - buy seeds online

florea_nyheter mix_lowres-9 (1)

News

Beige

Black

Blue

Bronze

Brown

Green

Orange

Pink

Purple

White

Yellow

Burgundy

Silver

Color

10-19 cm

20-29 cm

30-39 cm

40-49 cm

50-80 cm

50-100 cm

50-69 cm

70-99 cm

75-95 cm

80 cm

100-149 cm

120-180 cm

150-199 cm

175-200 cm

200-249-cm

250+ cm

Height

All year

January

February

March

April

June

July

August

September

October

November

December

Sowing time

As it grows

Harvest/flowering time

Full Sun

Greenhouse

Half-shade

Light Conditions

Annual

Biennial

Perennial

Lifecycle

Färg

Blom/Skördetid

Såtid/Planteringstid

Årighet

Växtläge

Florea_svenskaängsfröer_Fjärilsblandning-2

Florea_svenskaängsfröer_fjärilsbladning

Florea_svenskaängsfröer_Fjärilsblandning

Swedish Butterfly Mix

A mix of annual and perennial Swedish flower and grass species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 4 grams of seed and is estimated to be enough for about 1 m2.

Antal fröer

Höjd

Sådjup

Radavstånd

Plantavstånd

Grotid

Florea_Zinnia_Bellini Peach Mix-3

Florea_Zinnia_Bellini Peach Mix-4

Florea_Zinnia_Bellini Peach Mix-5

Zinnia - Bellini Peach Mix

Do you love zinnias as much as we do at Florea? And perhaps most of all the peach-colored varieties? Then Peachy Peach is the mix you&#8217;ve been looking for!
An enchanting zinnia mix with three fantastic varieties, all in different shades of peach. All varieties have good stems for bouquets and last a long time in a vase, which is a big plus. This easy-to-grow mix will put a golden edge on this summer&#8217;s cultivation and take your bouquets to new heights. The best part is that the more flowers you harvest, the more you get because zinnia is a cut and come again flower, so in other words, a safe bet in cut flower growing.
(This unique mix is one of Florea&#8217;s own and will therefore be available in a limited edition).

florea-vit-cosmos-1

florea-vit-cosmos-2

florea-vit-cosmos-3

florea-vit-cosmos-4

Cosmos mix - Hacienda White

A beautiful and easy-to-grow cosmos mix in white, with the most beautiful shapes that the rose cut flowers have to offer. The mix is developed by us at Florea to fit extra well with the cut in terms of stem length, productivity and vase life. A must for those who love rosehips as much as we do and especially the white ones.
Loved by all pollinators and can be grown in pots as well as directly outdoors!

Florea-sunflower-mix-solero

Sunflower - Solero Mix

Let us introduce you to what is perhaps our most summery new product &#8211; the sunflower mix Plum &amp; White. We have developed this charming mix because we at Florea really love sunflowers and especially the more unique varieties.
In this charming mix, the colors are creamy white and beautiful plum purple. Two fantastic varieties that are just as beautiful outside in the garden as in a vase indoors together. An incredibly easy-to-grow mix that really has that wow feeling. Nice to cut and has a long vase life unlike many other sunflower varieties.
(This unique sunflower mix is one of Florea&#8217;s own and will therefore be available in limited edition!)

Florea_luktärt_mix_sicilian_sunset_4

Florea_luktärt_mix_sicilian_sunset_1

Florea_luktärt_mix_sicilian_sunset_5

Florea_luktärt_mix_sicilian_sunset_2

Sweet Pea - Sicilian Sunset mix

This beautiful sweet pea mix combines soft and deeper shades of purple and white, resulting in a magnificent display with that special wow factor. The twining stems look incredibly decorative as they climb trellises and fences, while the flowers’ delightful fragrance drifts through the air. With long, strong stems, this mix is perfect for those who love using sweet peas in bouquets.
A handpicked selection by us at Florea, where we have carefully chosen our favorite shades of purple. An easy-to-grow and abundantly blooming sweet pea mix that brings color, fragrance, and floral joy all summer long!

A,Close-up,Of,Antirrhinum,Majus,,Or,Snapdragon.,Each,Vibrant,Bloom

Snapdragon - Snapstar Champagne

A brand new and unique snapdragon variety that with its beautiful double flowers and long stems took our flower hearts by storm. So much so that we simply had to add Snapstar Champagne to our range immediately, without having grown the variety ourselves. Some varieties are simply so beautiful and magical that they get to jump ahead in the queue and get a place directly in our range here at Florea. This variety ticked all our boxes in color, shape and characteristics. We have only one word about Snapstar Champagne and that is WOW!

Florea_fröbox_floreas_bästsäljare_produktbild

Florea_fröbox_produktbild-13 (1) (1)

Giftset – Florea's Bestsellers

Florea’s bestseller – a vibrant seed celebration! Welcome to a seed box full of favourites – a mix of bestselling, beloved varieties guaranteed to add colour to both your garden bed and your life. Inside you’ll find eight handpicked varieties that have become true customer favourites. A lovely blend of flowers and edibles – all with serious wow factor!
The perfect gift for yourself or someone who loves (or should start loving) to grow.
Included in the box: 1 x Nasturtium – Double Salmon Gleam 1 x Sunflower – White Sun 1 x Zinnia – Limoncello Mix 1 x Sunflower – Plum 1 x Cucumber – Lemon 1 x Sweet Pea – Sicilian Sunset 1 x Cucumber – Iznik F1 1 x Cosmos – Double Click Bicolour Pink

Florea_fröbox_floreas_blommor_produktbild-2

Giftset – Florea’s Flowers

Florea’s flowers – for the flower lover in you! This seed box is a love letter to floral beauty! Florea’s Flowers offers a dreamy mix of timeless classics and charming surprises – perfect for cutting, bouquets, pollinator gardens, or pure gardening joy.
The colour palette ranges from soft pastels to warm creaminess and a splash of sunny happiness – a blooming work of art grown from seed.
Whether you have a full garden, an allotment, or just a few pots on the balcony, this is the box that will make you want to grab the scissors and fill your vase – again and again.
Included in the box: 1 x Lacy white flower 1 x Sunflower – White Sun 1 x Zinnia – Lilliput Peach Mix 1 x Nasturtium – Salmon Baby 1 x Lacy Phacelia 1 x Sweet Pea – Sicilian Sunset Mix 1 x California Poppy – Thai Silk Pink Champagne 1 x Wild Carrot &#8211; Dara

Florea_fröbox__köksträdgården_produktbild-6

Giftset – Kitchen Garden

Dreaming of picking salad straight from the garden for dinner, pulling up crunchy carrots for lunch or serving sun-ripened tomatoes that taste like real tomatoes? Then the Kitchen Garden is your new best friend!
This organic seed box includes eight all-time favourites for the grower who wants to fill both pantry and soul with green goodness. Perfect for raised beds, kitchen gardens and ambitious balconies. Inside, you’ll find everything from crisp loose-leaf lettuce to sweet cherry tomatoes and classic carrots – all carefully selected for generous harvests and outstanding flavour.
This is the box that prepares you for a full growing season – whether you’re a beginner or a seasoned garden pro. And yes, it’s all organic.
Included in the box: 1 x Beetroot – Detroit 2 Eco 1 x Spinach – Giant Winter Eco 1 x Pole Bean &#8211; Neckarkönigin Eco 
1 x Carrot – Nantes 2 Eco 1 x Lettuce –Red Salad Bowl Eco 1 x Beef Tomato – Marmande Eco 1 x Cherry Tomato – Sweetie Eco 1 x Lettuce – Hilde 2 Eco

Florea_Tagetes_Vanilla-lowres-3

Florea_Tagetes_Vanilla-lowres-2

Florea_Tagetes_Vanilla-lowres-4

Florea_Tagetes_Vanilla-lowres

Tagetes - Vanilla F1

The Vanilla Tagetes is a lovely summer flower with a little something extra. The full flowers have a creamy white to isabelline yellow color, unlike the more common tagetes varieties. It is ideal for pot cultivation and is known for its special, slightly spicy fragrance. The flowers are edible and are often used as decoration on both dishes and pastries during the summer season. A breakfast tip is to dry the flower petals and then use them in oven-roasted muesli, both delicious and beautiful. 
(Deer and hares tend to avoid tagetes because of the spicy scent!)

florea-forvaring-frolada-1

florea-forvaring-frolada-2

florea-frolada-2025-2

Seed Box

It&#8217;s finally here &#8211; our amazing seed box from the 2024 Christmas calendar! A beautifully designed box with practical and spacious storage for your seed bags and garden accessories. The box is updated with a new design. If you already have last year&#8217;s seed box, they will fit nicely together. Inside there are compartments that you can adjust the size of to organize your seed bags in the best way. The box closes with a button and has handles on the sides so you can easily take it out into the garden. The box is made of FSC-labeled paper.
Dimensions: 40 x 28 x 23 cm
Please note that this product is only the box and no seeds are included.

florea-tradgardshandske-gron-1

florea-tradgardshandske-gron-2

Gardening gloves

Comfortable and simple gardening gloves designed for all growers. Thoughtful gardening gloves designed for both professional growers and gardening enthusiasts looking for the best possible comfort and dexterity. The gloves are made of carefully selected and gently developed materials to provide a combination of suppleness, durability and protection.
The palm and fingers are made from vegan leather &#8211; a soft, durable and water-repellent material that protects hands when working in wet soil. The upper side is made of a smooth-knit hemp and cotton knit fabric, making the gloves airy and comfortable even on hot days.
For extra durability, the gloves can be hand washed in lukewarm water with mild soap. Quality gloves that are as functional as they are comfortable &#8211; perfect for those who want reliable companions in the garden, season after season.

florea-kryddsax-1

florea-kryddsax-2

florea-kryddsax-3

Herb Scissors

Handy and sharp herb scissors for kitchen and garden! These scissors are designed for those who want to harvest and finely chop fresh herbs with precision and ease. The sharp and durable steel blades efficiently cut through everything from tender basil leaves to thicker sprigs of rosemary.
The handles are ergonomically designed for a comfortable grip and made from a durable, easy-care material. The handy size means the shears fit perfectly in the hand and are easy to handle even for detailed cutting work.
To maintain sharpness and prevent rust, it is recommended to wipe the scissors dry after use and store them indoors, protected from moisture. Regular cleaning and a light oiling of the blades can further extend their life.
Perfect both in the kitchen and in the garden &#8211; whether you harvest directly from the garden, balcony or spice rack. A practical companion for anyone who loves fresh herbs and wants to take cooking to the next level.

Florea_vallmo_BredseedPoppy-2

Florea_vallmo_BredseedPoppy-3-min

Florea_vallmo_BredseedPoppy-4-min

Poppy - Bread seed poppy

Bread Seed Poppy is an older poppy variety that can be traced all the way back to the 1750s thanks to its fine characteristics. The variety offers large, thin flowers in light shades of purple, pink and white, often with a darker stripe at the very bottom. The variety flowers on tall stems, which are often seen as beautifully floating in flower beds and plantings.
After flowering, round seed pods are formed filled with small and edible seeds that can be used in baking. A very easy-to-grow variety that also seeds itself easily and returns faithfully year after year.

florea-lila-honungsfacelia-1

florea-lila-honungsfacelia-2

Lacy Phacelia

An easy-to-grow, fast-growing herb that combines beauty and utility in every little flowering stalk. Honeyfacelia produces a sea of beautiful lavender-blue flowers. The finely lobed inflorescences unfurl like little spirals and attract all kinds of pollinators such as bees, butterflies and bumblebees in abundance. With its strong growing power, it covers the ground like a bright silk field while improving the soil. In fact, Honeyfacelia increases the soil&#8217;s moisture content because it is a green manure plant.
This deer-resistant plant is also drought-resistant once established and is therefore particularly suitable in places where irrigation is a little limited. It is also great to use as a cut flower!

Florea_Zinnia &#8211; Benary&#8217;s Giant-Salmon Rose

Florea_Zinnia &#8211; Benary&#8217;s Giant-Salmon Rose-3

Florea_Zinnia &#8211; Benary&#8217;s Giant-Salmon Rose-4

Zinnia - Benary's Giant Salmon Rose

A fantastic zinnia variety with large, beautiful, dahlia-like flowers in beautiful salmon pink color. The variety is known for its long and strong stems, but also for its incredibly long vase life. Benary&#8217;s Giant Salmon Rose is also extra resistant to mildew and drought, which we at Florea really think are two big pluses.
This is a recurring favorite at the home of our founder Erik Hoekstra who usually co-planted Benary&#8217;s Giant Salmon Rose together with the palm cabbage Nero Di Toscana. Because the variety has very long stems, they weave in so beautifully with the dark palm cabbage.

Florea_rosenskära_Doubleclick_Rose Bicolour-3

Florea_rosenskära_Doubleclick_Rose Bicolour-2

Cosmos - Double Click Bicolour Pink

A fabulous rose variety that produces large, beautiful flowers with a very unique and varied appearance. Most of the flowers are fully double, while some can also be so lovely half-full. Bicolour means two-colored and just as the name of the variety reveals, the variety goes in magical tones of pink and white. The variety produces abundant flowers, has sturdy stems that are easy to branch. It is beautiful as a cut flower, but also incredibly stunning in beds and pots.
This is our customer service manager Ulrica Cederlind&#8217;s favorite flower. Every year she grows Double Click Bicolour together with Cupcake Blush. It&#8217;s a hard-to-beat combination that will make any passer-by&#8217;s jaw drop!

Florea_luktärt_taorminadream

Sweet Pea - Taormina dream mix

Like a fresh summer breeze, this delightful sweet pea newcomer sweeps into our collection. A handpicked mix of beautiful flowers in soft lavender and white. From the moment we first saw the result of Taormina Dream, it felt just as natural in the garden as in a bouquet.
This is the absolute favorite of our customer service manager, Ulrika. She planted the mix alongside tall verbena at her summer house in Skåne during the summer of 2024 and highly recommends it!

Lejongap_DoubleshotAppleblossom_AgnesAksoy-2

Snapdragon - Doubleshot Appleblossom

An adorable snapdragon novelty with open and double flowers in the colors apple blossom and cream. This bright pastel dream is enchantingly beautiful and has a very strong habit with sturdy stems. It produces abundant flowers throughout the season and is also suitable for use in smaller bouquets and flower arrangements. The DoubleShot series is particularly suitable for growing in the front of flower beds or in smaller balcony boxes and pots, which is great if the growing space is limited.
Our founder Erik Hoekstra always plants the DoubleShot Appleblossom at the front of his vegetable patch. This way, he can always pick up some vegetables and a bunch of snapdragons on his way to the kitchen. What&#8217;s more, the variety frames the vegetable patch beautifully and provides a flowery welcome beyond the ordinary.

florea_ringblomma_ivory princess_highres

Florea_Ringblomma_Ivory Princess_lowres-5

Marigold - Ivory Princess

The marigold variety &#8216;Ivory Princess&#8217; is a stylish variety in various shades of creamy white. It can have varied flowers with different colors on the center disk, some will be light and some dark, but all petals have that beautiful creamy white color. It is very easy to grow and delivers plenty of flowers in different sizes well into the season and can usually handle a few degrees below zero, which is absolutely fantastic.
This is our cultivation expert Johanna Damm&#8217;s favorite edible flower. She usually uses these in summer salads or to decorate baked goods but her very best tip is to freeze in ice cubes. There&#8217;s no fancier way to present a drink, and the feeling of being able to serve ice cubes with &#8216;fresh flowers&#8217; during the colder months of the year is magical.(Ivory Princess doesn&#8217;t need a lot of space for its
roots and is therefore perfect for growing in pots and window boxes too!)

Florea_Tomat_Gourmansun_Lowres-2

Florea_Tomat_Gourmansun_Lowres

Florea_Tomat_Gourmansun_Lowres-3

Läs mer

Tomato - Gourman Sun F1

The Gourmansun is the tomato with everything and more. It has the look with its heart-like shape and with its striped yellow-orange-red color. It certainly has the size, with fully ripe fruits weighing around 200-260 grams and producing plenty of tomatoes throughout the summer. It also has an incredible flavor and juiciness that not all tomatoes of that size have, which was one of the main reasons why it was chosen as a new addition to our tomato range. Great to eat fresh in salads or to use in cooking such as soups, stews or pickles of all kinds.
Another big plus for Gourmansun is that it has good resistance to diseases such as fungal attack and mold, something that is becoming increasingly common in our gardens today. It is precisely such characteristics that we at Florea cherish a little extra and have in mind when we select varieties for our range!
(Gourmansun is a tall-growing variety)

Florea_tomat_PinkThaiEgg

Florea_tomat_PinkThaiEgg-2

Tomato - Pink Thai Egg

The charming &#8216;Pink Thai Egg&#8217; tomato variety is a lovely, egg-shaped tomato with a beautiful, shiny pink skin. The variety originated in Thailand and became popular in 1950. It is known for its productivity and for its resistance to cracking. Something that tomatoes often get due to uneven irrigation or large temperature differences.
A fantastic tomato that goes particularly well in salads thanks to its characteristics in color, shape and taste!
(This variety needs to be thawed to maximize the harvest of tomatoes).

Florea_svenskaängsfröer-2 (1)

Florea_ängsfröer-4

Florea_ängsfröer-5

Florea_svenskaängsfröer_ängsblandning-2

Swedish Meadow Mix

A mix of annual and perennial Swedish species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 1 gram of seed and is estimated to be enough for about 1 m2. This mixture contains no grass seeds.

Florea_Zinnia &#8211; Amalfimix-2

Florea_Zinnia &#8211; Amalfimix-3

Florea_Zinnia &#8211; Amalfimix

Zinnia - Amalfi Mix

A beautiful and stylish zinnia mix in warm peach and various shades of green. All varieties in the mix have been specifically selected to create beautiful harmony in both beds and bouquets. With its long, sturdy stems that can stay in a vase for up to two weeks, this magical zinnia mix has certainly climbed up the favorites list. Beautiful to sow in the entrance border or in a pot either by itself or together with other summer flowers.
A favorite mix for those who like to make their own bouquets in Florea&#8217;s own favorite color scheme!

About us

o%cc%88ppethus2

Öppethus2

Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

Climate Compensation

florea_desktop_hallbarhet_ny-1

florea_desktop_hallbarhet_ny (1)

For us at Florea sustainability and climate are crucial to our operations. We try as much as possible to use organic farming and methods that are gentle to nature. The emissions we do cause, for example, in the shipping of our goods, we have chosen to offset. Our entire operation is carbon offset.

Highest Quality

bogesund37

Bogesund37

Quality and satisfied customer guarantee. To always be able to guarantee the quality of our seeds, we regularly conduct a number of tests. Germination tests are conducted in laboratories and in test cultivations. In the laboratory, we also test purity - which is important to ensure high quality. All our tests are carried out according to the ISTA international standard.

mobile-anna-1

florea_froer-3-2

Florea_fröer-3

mobile-dahlia-relaunch

florea_peachesandcream-5

Florea_peachesandcream-5

At FLOREA, you will find quality garden products with a focus on flower and vegetable seeds. Buy seeds, bulbs, and tubers and grow them yourself!

Free shipping seeds 39€ and bulbs 69€

Shop now

FLOREA

<h2>Hello!</h2>
Right now we are having a short maintenance on our website to make it flourish even more beautifully. Just like a garden, a website requires love and work.
We&#8217;ll be right back again. Thanks for your patience!
Kind regards, 
Team Florea

Florea's news 2025

Discover more

Direct sowing

Seeds

Dahlia -50%

Best Sellers