Florea's news 2025

Buy Florea's new arrivals in seeds online and have them delivered to your mailbox within 2-4 days! Free shipping from 39EUR with climate compensation | Florea

Florea's new arrivals - buy seeds online

florea_nyheter mix_lowres-9 (1)

News

Beige

Black

Blue

Bronze

Brown

Green

Orange

Pink

Purple

White

Yellow

Color

0-9 cm

10-19 cm

20-29 cm

30-39 cm

40-49 cm

50-69 cm

70-99 cm

100-149 cm

150-199 cm

200-249-cm

250+ cm

Height

All year

January

February

March

April

June

July

August

September

October

November

December

Sowing time

As it grows

Harvest/flowering time

Full Sun

Greenhouse

Half-shade

Light Conditions

Annual

Biennial

Perennial

Lifecycle

Antal fröer

Färg

Såtid/Planteringstid

Blom/Skördetid

Höjd

Sådjup

Radavstånd

Plantavstånd

Grotid

Årighet

Växtläge

Florea_rosenskära_Doubleclick_Rose Bicolour-2

Cosmos - Double Click Bicolour Pink

A fabulous rose variety that produces large, beautiful flowers with a very unique and varied appearance. Most of the flowers are fully double, while some can also be so lovely half-full. Bicolour means two-colored and just as the name of the variety reveals, the variety goes in magical tones of pink and white. The variety produces abundant flowers, has sturdy stems that are easy to branch. It is beautiful as a cut flower, but also incredibly stunning in beds and pots.
This is our customer service manager Ulrica Cederlind&#8217;s favorite flower. Every year she grows Double Click Bicolour together with Cupcake Blush. It&#8217;s a hard-to-beat combination that will make any passer-by&#8217;s jaw drop!

Florea_Eucalyptus &#8211; Baby Blue Spiral

Eucalyptus - Baby Blue Spiral

Baby Blue is a charming eucalyptus variety with small, dense leaves in a soft blue-green shade that shimmers slightly in silver. Unlike varieties such as cinerea and silver dollar, baby blue has much smaller leaves and is therefore easier to place in bouquets. The variety can also be dried and looks very beautiful in eternity bouquets or other types of flower arrangements. This is a big favorite of Hanna Wendelbo who always grows baby blue at home. A clear bouquet favorite that produces plenty of beautiful eucalyptus branches that she uses extensively in all types of flower arrangements. With her we also find very large specimens as she always overwinters her plants frost-free and we are always equally impressed every time we visit her!

florea_rölika_summerpastelle_lowres-2

florea_rölika_summerpastelle_lowres

Yarrow - Summer Pastell Mix

Yarrow Summer Pastel is a stunning perennial in the most beautiful mix of pastels in apricot, purple, pink and white. Known for its incredible vase life and long flowering. Outstanding as a cut flower and very popular as a bouquet filler, either fresh or dried. Loved by all pollinators who like to use the flowers as a place to recharge. In addition, the variety is deer resistant!

Florea_jätteeternell_white-7

Florea_jätteeternell_white-10

Florea_jätteeternell_white-4

Strawflower - Silvery White

Let us introduce &#8216;Strawflower &#8211; Silvery White&#8217;, a very welcome addition to the eternelle family at Florea. The variety gets lots of large paper-like flowers in different shapes and sizes depending on how long they sit on the plant. A magical bouquet component but which is just as beautiful solo in a catch thanks to the white shimmering color. The wonderful thing about Strawflowers is that they can also be dried and Silvery White is no exception, it is harvested and hung upside down for best drying results.
Our cultivation expert Johanna Damm always grows this at home in at least one pallet collar preferably two because she uses them both in fresh bouquets and also dries lots to use for wreaths and eternity bouquets later in the year. She also usually cuts off the flowers when they have dried to use for slightly fancier dinner table settings. She then reuses these several times throughout the year by putting all the flowers in a jar or box. Sustainable, beautiful and much appreciated.

A,Close-up,Of,Antirrhinum,Majus,,Or,Snapdragon.,Each,Vibrant,Bloom

Snapdragon - Snapstar Champagne

A brand new and unique snapdragon variety that with its beautiful double flowers and long stems took our flower hearts by storm. So much so that we simply had to add Snapstar Champagne to our range immediately, without having grown the variety ourselves. Some varieties are simply so beautiful and magical that they get to jump ahead in the queue and get a place directly in our range here at Florea. This variety ticked all our boxes in color, shape and characteristics. We have only one word about Snapstar Champagne and that is WOW!

Florea_jätteeternell_silverrose-2

Florea_Jätteeternell_SilverRose

Strawflower - Silvery Rose

The giant  Silvery-Rose produces lots of papery flowers in beautiful silvery-pink tones just as the variety name reveals. The variety produces double and large flowers that shimmer in the daylight with their magical color. It is excellent for use as a cut flower but is equally enchanting when dried.
Of all the flower varieties that can be dried, this is our customer service manager Ulrica&#8217;s great favorite. She usually mixes Silvery-Rose with currant and fills her home with perpetual bouquets to enjoy when the summer season seems far away. The reason it&#8217;s her favorite is because the color is so cold pink and pearly.

Purple,Sugar,Peas,Growing,In,The,Garden

Purple,Pea,Pods,And,Flowers,In,The,Vegetable,Garden.,Decorative

Sugar Snap Pea - Désirée

A charming pea with elegant dark purple pods and violet flowers. Harvest them early as sweet peas and eat the whole pod. If the variety is harvested later, the peas should be sprayed like marrow peas. This means picking the peas out of the pod itself. So the variety has two uses, enjoy freshly harvested sugar snap peas at the beginning of the season and the spritzed peas in late summer.
This is Anna Kubel&#8217;s favorite pea, a must at her house. There it is allowed to climb wild on a trellis and adorn all summer salads and wok dishes.

Pale,Yellow,Nasturtium,Bloom,With,Blood,Orange,Markings

Green,Abstract,Background,Of,Nasturtium,Leaves.,Mockup,For,Your,Text

Nasturtium - Bloody Mary

A colorful bush cress that has been awarded by Fleuroselect for its unique flower pattern. The striking flowers come in different colors of burgundy and creamy yellow with hints of marbling and stripes along the petals. The variety has semi-long vines that are ideal for pots, window boxes and hanging baskets. The flowers, seeds and leaves of the herb are edible and can be used as decoration in cooking. It also makes a tasty and spicy addition to salads and stir-fries, for example. 
This is a big favorite of Hanna Wendelbo, who likes Bloody Mary&#8217;s striking blooms when it comes to color!

Florea_Ringblomma_Ivory Princess_lowres

Florea_Ringblomma_Ivory Princess_lowres-5

Marigold - Ivory Princess

The marigold variety &#8216;Ivory Princess&#8217; is a stylish variety in various shades of creamy white. It can have varied flowers with different colors on the center disk, some will be light and some dark, but all petals have that beautiful creamy white color. It is very easy to grow and delivers plenty of flowers in different sizes well into the season and can usually handle a few degrees below zero, which is absolutely fantastic.
This is our cultivation expert Johanna Damm&#8217;s favorite edible flower. She usually uses these in summer salads or to decorate baked goods but her very best tip is to freeze in ice cubes. There&#8217;s no fancier way to present a drink, and the feeling of being able to serve ice cubes with &#8216;fresh flowers&#8217; during the colder months of the year is magical.(Ivory Princess doesn&#8217;t need a lot of space for its
roots and is therefore perfect for growing in pots and window boxes too!)

Florea_tomat_PinkThaiEgg

Florea_tomat_PinkThaiEgg-2

Tomato - Pink Thai Egg

The charming &#8216;Pink Thai Egg&#8217; tomato variety is a lovely, egg-shaped tomato with a beautiful, shiny pink skin. The variety originated in Thailand and became popular in 1950. It is known for its productivity and for its resistance to cracking. Something that tomatoes often get due to uneven irrigation or large temperature differences.
A fantastic tomato that goes particularly well in salads thanks to its characteristics in color, shape and taste!
(This variety needs to be thawed to maximize the harvest of tomatoes).

Stems,Of,Sweet,Pea,(lathyrus,Odoratus),With,Beautiful,Magenta,Fragrant

Sweet Pea - Spring Sunshine Burgundy

A beautiful burgundy sweet pea variety that produces abundant flowers. The variety has become very popular as it flowers extra early in the season. Spring Sunshine Burgundy smells incredibly good and is great to use in bouquets thanks to its dark color.
This is our customer service manager Ulrica Cederlind&#8217;s favorite among all the sweet pea varieties. At her home, the variety climbs the outside wall of the white orangery. It is the contrast between the white and the burgundy that creates that total floral harmony.

Florea-sunflower-mix-solero

Sunflower - Solero Mix

Let us introduce you to what is perhaps our most summery new product &#8211; the sunflower mix Plum &amp; White. We have developed this charming mix because we at Florea really love sunflowers and especially the more unique varieties.
In this charming mix, the colors are creamy white and beautiful plum purple. Two fantastic varieties that are just as beautiful outside in the garden as in a vase indoors together. An incredibly easy-to-grow mix that really has that wow feeling. Nice to cut and has a long vase life unlike many other sunflower varieties.
(This unique sunflower mix is one of Florea&#8217;s own and will therefore be available in limited edition!)

Florea_blomsterkörvel- White Lace2

Florea_blomsterkörvel- White Lace -4

Flower Chervil - White Lace

This beautiful and delicate beauty is a must for anyone who likes to make their own summer bouquets. The flower corolla blooms profusely with large, white, lace-like flower clusters that last an incredibly long time in a vase. With its finely lobed foliage and sweet little flowers, the variety has become a favorite that everyone at Florea grows every summer. It is excellent for flower beds, pot cultivation and, above all, for interplanting with other beautiful summer flowers.
Did you know that flower chervil was used in the Middle Ages in poetry and literature to convey emotions and messages? It became a popular metaphor and symbol for romance and love. Its delicate beauty is often depicted in paintings and mentioned in many poems. Even today, it is still associated with love, as it is one of the most common elements in bridal bouquets and flower arrangements for summer weddings.
This is also our CCO Matilda Wahlström&#8217;s favorite flower. She always co-plants cosmos and flower chervil together. According to her, you don&#8217;t need more than these two for a successful bouquet recipe!

Florea_Zinnia &#8211; Benary&#8217;s Giant-Salmon Rose-2

Florea_Zinnia &#8211; Benary&#8217;s Giant-Salmon Rose-3

Florea_Zinnia &#8211; Benary&#8217;s Giant-Salmon Rose-4

Zinnia - Benary's Giant Salmon Rose

A fantastic zinnia variety with large, beautiful, dahlia-like flowers in beautiful salmon pink color. The variety is known for its long and strong stems, but also for its incredibly long vase life. Benary&#8217;s Giant Salmon Rose is also extra resistant to mildew and drought, which we at Florea really think are two big pluses.
This is a recurring favorite at the home of our founder Erik Hoekstra who usually co-planted Benary&#8217;s Giant Salmon Rose together with the palm cabbage Nero Di Toscana. Because the variety has very long stems, they weave in so beautifully with the dark palm cabbage.

florea_rosensära_cosimo_collarette_lowres-2

florea_rosensära_cosimo_collarette_lowres

Cosmos - Apollo Lovesong

Collarette Apollo Lovesong is a romantic rose with delicate flowers in white and soft pink. It grows nicely and fits well in flower beds, pots and flower boxes. It starts flowering early and continues abundantly until the frost comes. Easy to grow and full of charm, it is perfect both in the garden and as a cut flower in bouquets.

Florea_Sunflower_AstraRose

Florea_Sunflower_AstraRose-2

Sunflower - Astra Rose

An unusual sunflower variety with a very unique appearance. The variety gets a beautiful, fluffy center in sooty tones while the pointed petals go in a little more in rose pinkish. Astra rose&#8217;s beautiful flowers start out creamy white and then transition more and more to the pink tones as it grows larger and more spread out.
This sunflower was first grown by us at Florea in Anna Kubel&#8217;s garden in the summer of 2024. There it adorned both the kitchen garden and the back of the greenhouse with its pinkish robe. Fantastic both in a bed but also as a cut flower in bouquets!
(The variety is branching and often has more flowers per stem).

CL-kokstradgarden-1

CL-kokstradgarden-2

CL-kokstradgarden-3

CL-kokstradgarden-4

Karin Larsson's Kitchen Garden

We are proud to present our collaboration with Carl Larsson House where we have developed two boxes with seeds inspired by Carl and Karin Larsson. Carl Larsson House in Sundborn is an icon of Swedish interior design and family life. For over a hundred years, the artist Carl Larsson has inspired garden enthusiasts with his images of the idyllic Swedish garden.
This box reflects what the vegetable and kitchen garden could have looked like at Karin and Carl&#8217;s home. Many things that were grown over 100 years ago we still love today! We also asked ourselves &#8211; what was their inspiration? Perhaps it was exotic and new varieties they brought with them from France.
When we visited Carl Larsson House for the first time, we were struck by the story that Carl loved rhubarb. He loved rhubarb so much that there would always be a rhubarb pie on his birthday. So of course they have a big place in the kitchen garden and a given place in the box.
Karin&#8217;s favourite has to be tomatoes &#8211; a passion she shared with us at Florea! So we&#8217;ve included our favourite tomato, which we hope she would have liked to grow in her time too.
The box contains 5 seed bags: 
Rhubarb 
Tomato &#8211; Tigerella 
Sugar Pea &#8211; Grijze Roodbloeiende 
Carrot &#8211; Deep Purple 
Cucumber &#8211; Krateros F1

CL-Blomsterrabatt-1-UPDATE (1)

CL-Blomsterrabatt-2

CL-Blomsterrabatt-3

CL-Blomsterrabatt-4

Karin Larsson's Flowerbed

We are proud to present our collaboration with Carl Larsson House where we have developed two boxes with seeds inspired by Carl and Karin Larsson. Carl Larsson House in Sundborn is an icon of Swedish interior design and family life. For over a hundred years, the artist Carl Larsson has inspired garden enthusiasts with his images of the idyllic Swedish garden.
We chose to create a flower bed after seeing Karin&#8217;s beautiful flower beds in Carl&#8217;s many artworks. We also believe that the Larsson family grew a lot of flowers to create a beautiful and inspiring environment. Nasturtium was grown extensively and was always found outside the entrance to the house. We have chosen to include an easy-to-grow variety that blooms in the same colours as it did at the family home.
One painting that caught our eye was ‘Brita. A cat and a sandwich’ where one of the daughters is standing in front of a house wall and in the background you can see stately and tall sunflowers. This made us think of Swedish summer and the great family life we all love to share in the garden. So it was a no-brainer to include a tall sunflower in this box, perfect for growing with the kids.
The box contains 5 seed bags: 
Sunflower &#8211; Giganteus 
Cornflower &#8211; White Ball 
Nasturtium &#8211; Orange Gleam 
Cosmos &#8211; Picotee 
Chamomile

Pisum sativum golden sweet (Gul sockerärt)

Sugar Pea - Golden Sweet

A cool and flavorful cultivar that originated in India and was first cultivated around 1860. A unique and tall-growing variety that produces beautiful, flat pods in bright yellow color. The special color also makes it much easier to find the pods compared to the classic green varieties. Golden Sweet has cute little violet flowers that make the plant itself look very decorative when in bloom. 
The pods are good to eat fresh or lightly cooked and are excellent for wok dishes, for example. This is a favorite variety of our CEO Philip Eriksson, who usually fries them in cooking oil and chops garlic. Last of all, he adds a little salt and then the pods are ready to serve!

Yellow,Wild,Strawberry,In,A,Garden

Yellow,Strawberries,In,Hand

Florea_gulsmultron

Wild Strawberry - Yellow Wonder

An early strawberry variety that produces abundant large, white-yellow, flavorful berries. Known for its long harvest time, which can last well into the fall as long as the nights are not too cold. The tasty berries are also incredibly decorative thanks to their unique color. Another big plus is that even the birds tend to leave this variety alone because they think the berries are not ripe.
Strawberries are also beautiful to plant in the front of beds thanks to their height and are also very easy to access. The cute little flowers in white are also very decorative, just like the little berries.
So if you&#8217;ve never tried white and yellow strawberries before, we highly recommend it. In fact, many of us at Florea actually prefer them to the classic red ones!
(The variety does not form runners)

Florea_risp_hipsterwhite2

Florea_risp_hipsterwhite1

Sea Lavender - Hipster White

A fantastic Sea Lavender (statice) in a beautiful white color that with its fantastic shape has become an obvious favorite to use in bouquets, flower arrangements and wreaths. Easy to grow and useful for many things as it is just as beautiful fresh as dried.
This is our cultivation expert Johanna Damm&#8217;s big favorite. During the summer, half of the harvest is used extensively in fresh bouquets and the other half is dried to be used for perpetual bouquets and wreaths later in the year.

Florea_kattgras

Cat Grass

Do you have a beloved cat at home? This grass is grown in bowls indoors all year round, intended for cats and especially during winter. Contains vitamins and minerals that are considered to have a good impact on the cat&#8217;s digestion. The grass is incredibly fast growing and is best sown in batches.
Anna Kubel always sows cat grass to her wonderful Ragdolls during the winter months and highly recommends it. (It also works well as a green manure plant!)

Orang,Snapdragon,Flower,,,Madam,Butterfly,Snapdragon

Snapdragon - Doubleshot Peach

A beautiful snapdragon novelty with open and double flowers in the colors champagne, peach and soft terracotta. Stable and strong growth habit with tough stems. Produces an abundance of flowers throughout the season and is also suitable for use in smaller bouquets and flower arrangements. The Doubleshot series is particularly suitable for growing in the front of flower beds or in smaller balcony boxes and pots, which is great if growing space is limited.
Few flowers are as beautiful in color as Doubleshot Peach and this has quickly climbed up the list of favorite varieties to decorate the dinner table with by using, for example, a flower torch or a slightly lower table vase. A snapdragon variety with that real wow factor!

Florea_svenskaängsfröer-2 (1)

Florea_ängsfröer-4

Florea_ängsfröer-5

Florea_svenskaängsfröer_ängsblandning-2

Swedish Meadow Mix

A mix of annual and perennial Swedish species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 1 gram of seed and is estimated to be enough for about 1 m2. This mixture contains no grass seeds.

About us

o%cc%88ppethus2

Öppethus2

Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

Climate Compensation

florea_desktop_hallbarhet_ny-1

florea_desktop_hallbarhet_ny (1)

For us at Florea sustainability and climate are crucial to our operations. We try as much as possible to use organic farming and methods that are gentle to nature. The emissions we do cause, for example, in the shipping of our goods, we have chosen to offset. Our entire operation is carbon offset.

Highest Quality

bogesund37

Bogesund37

Quality and satisfied customer guarantee. To always be able to guarantee the quality of our seeds, we regularly conduct a number of tests. Germination tests are conducted in laboratories and in test cultivations. In the laboratory, we also test purity - which is important to ensure high quality. All our tests are carried out according to the ISTA international standard.

florea_froer-3-2

Florea_fröer-3

florea_pastellochiaro-2-1-1

Florea_PastelloChiaro-2 (1) (1)

mobile-dahlia-relaunch

mobile-hero-froer-waitlist-1-1

mobile-hero-fröer-waitlist (1) (1)

At FLOREA, you will find quality garden products with a focus on flower and vegetable seeds. Buy seeds, bulbs, and tubers and grow them yourself!

Free shipping seeds 39€ and bulbs 69€

The 2025 seed collection has arrived! 
Discover our carefully selected varieties

FLOREA

<h2>Hello!</h2>
Right now we are having a short maintenance on our website to make it flourish even more beautifully. Just like a garden, a website requires love and work.
We&#8217;ll be right back again. Thanks for your patience!
Kind regards, 
Team Florea

Florea's news 2025

Discover more

Seeds

Best Sellers

Dahlia

News