Florea's news 2025

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Discover

Advent Calendar

Pre-order deliveries will be latest by week 46
Make December extra special with our unique Advent calendar – filled to the brim with surprises, new products and exclusive items. You&#8217;ll receive 66 carefully selected products worth €500.
If you can&#8217;t wait to see what&#8217;s inside our Advent Calendar, you can get a <a href="https://flo-rea.com/en/christmas-calendar-content">sneak peek of the content here.</a>
What awaits you in the calendar:
<ul>
<li>66 carefully selected products</li>
<li>16 new products (including 14 new seeds)</li>
<li>6 unique products that are only available in this year&#8217;s calendar</li>
<li>3 seed varieties you won&#8217;t find anywhere else</li>
</ul>
For this year’s Advent calendar, we wanted to create something that lasts – something you’ll actually want to use every day. The result is our durable canvas bag: timeless, spacious, and beautiful enough to accompany you from the garden to the city. It holds everything you need – and a little more. A bag you’ll carry long after the final calendar window has been opened.
Limited edition – first come, first served!
The calendar is only available in limited quantities. Last year&#8217;s edition sold out in record time – so don&#8217;t wait too long if you want to secure your own Advent calendar.

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Amaryllis - Magic Green

Amaryllis ‘Magic Green’ radiates a rare and captivating blend of colors where pistachio green and ivory white mingle with subtle hints of rose-red feathering that enhance the petals. The large trumpet-shaped blooms carry a soft green glow in the center that transitions toward lighter tones at the edges. A deep green throat adds dimension and draws the eye to the flower’s core. No wonder this variety is a favorite of many.
The stems often reach around fifty to sixty centimeters. Each bulb can produce several flower stalks, with multiple blossoms per stalk, sometimes simultaneously or staggered, which makes the flowering period abundantly long.

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Amaryllis - Mini Green Valley

Amaryllis ‘Green Valley’ belongs to the Cybister group and stands out with its softly green petals that open in a bright green shade and gradually turn into a gentle green-white hue over time. In the flower there is also a deeper, almost emerald green throat that adds depth and character.
The petals are narrower and more pointed than in many of the classic saucer-shaped amaryllis types, giving ‘Green Valley’ a more elegant, defined silhouette. Its long, strong stems, unique blossoms and excellent vase life make this variety very popular among florists.

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Amaryllis - Pretty Nymph

Amaryllis ‘Pretty Nymph’ is an incredible hybrid from the Nymph series with lush double blooms that have softly ruffled petals in pink tones that fade to white toward the center of the flower. Each bulb may produce several flower stalks and each stalk can bear between two and five blossoms. The height is usually around forty to fifty centimeters making it wonderful as a cut flower too. The coloration of the blooms is rose-pink with darker stripes that add beautiful texture and bring the white central part to life.

Antal rötter

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Växtläge

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Peony - King's Day

Few flowers surpass the magical King&#8217;s Day, which seems to charm every viewer fortunate enough to behold this magnificent peony variety. That it is already strikingly beautiful in its bud stage, clothed in peach-colored attire, is incredible in itself. The surprise is that it only becomes more and more beautiful as it opens. Its color lightens and shimmers in the sun in a way that only King&#8217;s Day can achieve—a spectacle for both the eye and the flower-loving heart. A fantastic variety that works wonders in flower beds and gives that &#8216;wow&#8217; feeling that&#8217;s hard to put into words.
King&#8217;s Day lasts unusually long in a vase, making it the ultimate cut peony. This is Florea&#8217;s gardener Johanna Damm&#8217;s absolute favorite peony and is a must-have in her garden. At her home, we see it growing in multiple places in the garden, both on its own and interwoven with other varieties in a sorbet-like color palette. We are especially taken aback by its grandeur when we see it in a large vase on the dining table and realize that the variety truly lives up to its name!
(A favorite among pollinators that deer leave alone.)

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Peony - Coral Charm

Coral Charm is an absolutely fantastic peony that is immensely popular as it produces lots of semi-double flowers that begin their bloom in an apricot-pink color that turns whiter the longer it blooms. It&#8217;s a reliable variety that blooms abundantly in both sunny and partially shaded locations. It grows upright but may need some support; otherwise, it is very low-maintenance. Coral Charm is at its most striking when the bush has flowers at various stages, some softly pink and others white.

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Peony - Miss America

Miss America opens its buds in soft pink, which quickly fades to crisp white with a golden heart at the centre. The semi-double blooms have a fresh, delightful fragrance and are perfect for summer bouquets. Strong stems support the large flowers with ease, making it a dependable and elegant garden favourite. A timeless classic that never fails to impress.

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Peony - Early Sensation

<div draggable="false" data-pm-slice="1 1 []" data-en-clipboard="true">Early Sensation enchants with silky white petals and a golden yellow centre, highlighted with delicate red streaks. The single to semi-double flowers have an airy elegance, and as one of the earliest peonies to bloom, it brings brightness and life to the garden in early summer. A magnet for bees and pollinators, this peony is a living jewel that never goes unnoticed.</div>

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Peony - Jan Van Leeuwen

Jan van Leeuwen, with its classic name that is not so easy to pronounce, is a wonderful single-flowering peony that smells delightful. White petals with their yellow center make it a very characteristic flower. A very reliable variety that may take some extra time to establish itself, but once it has done so, it provides fantastic flowers year after year. Sturdy stems ensure that it stands firm in rain and wind and is excellent as a cut flower.
When you have received your bare-rooted peony, we recommend that you plant it immediately. It is best to plant peonies in the fall, but it is also fine to do it during the spring and summer. If the ground is frozen, we recommend placing it in a slightly larger pot until it is to be planted in its final location. Then store it in a dry and cool place. Read further down for detailed planting instructions on how to plant peonies.

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Peony - Scrumdidleumptious

Scrumdidleumptious is as unforgettable as its name. The large, fully double blooms combine creamy pink with soft apricot shades and a hint of yellow. Wonderfully fragrant, it flowers abundantly on strong stems. A modern hybrid that blends old-fashioned opulence with unique colours – ideal if you want something truly special in your garden.

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Peony - Lorelei

Lorelei is a very popular peony variety that has become a bit of a talking point thanks to its unique appearance, both in terms of colour and shape. The variety has a very fabulous and unique brilliant orange-pink colour that gradually fades to a light apricot-pink, while the lower petals are always a lovely dark pink. Few peonies age as beautifully as Lorelei, and the buds are also oval, which in itself is very unusual. Another big plus for the variety is that it grows upright and does not need plant support!
(Lorelei is a triple hybrid)

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Peony - Sea Shell

Sea Shell is a simple flowering peony with a lovely scent. It has strong stems that make it ideal for picking as a cut flower. It begins its flowering in a rather strong pink colour, but the longer it flowers, the more it shifts towards white. A wonderful flower to have at home and follow the change in colour. We love it!

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Tulip - Ice Cream Cranberry

Tulip – Ice Cream Cranberry is an exciting new variety for 2025! It offers a burst of color that captures everyone&#8217;s attention. The lush petals in shades of pink, green, and deep cranberry red create an irresistible combination of playfulness and elegance. As part of the exclusive Ice Cream series, it’s as unique as it is spectacular. A tulip that turns any bed or container into a living work of art.
With a height of approximately 35–40 cm, Ice Cream Cranberry is ideal for smaller plantings as well as a bold accent in larger arrangements. Its strong stems make it just as stunning in the garden as in a vase, where it stays beautiful for a long time and brings spring’s energy indoors.
Plant it in sunny spots and let this newcomer be your most eye-catching feature in the garden for 2025 – a tulip that sets the tone for the entire season!

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Hanna Wendelbo Bulb Mix

This carefully curated bulb mix by Hanna Wendelbo offers an elegant spring combination of color and form. Deep purples meet pinks and creamy whites in a harmonious palette that blooms from early to mid-spring. Perfect for both borders and cut flowers, it’s a favorite for those who appreciate a sophisticated yet low-maintenance spring garden!

Antal knölar

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Butterfly Ranunculus – Keramos

Ranunculus ‘Butterfly Keramos is an irresistible member of the Butterfly™ series, developed by the Japanese breeder Aya Engei. This variety is celebrated for its delicate, shimmering blooms that transition gracefully from creamy buds to a soft, off-white hue.
What truly captured our hearts about Keramos is its elegant stems—each bearing five to seven flowers, creating bouquets with charming fullness and graceful balance. Furthermore, the petals carry a natural wax-like coating that gives them a subtle sheen and significantly extends their vase life.

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Tulip - Salmon Impression BIO

Salmon Impression is a Darwin tulip in soft shades of pink and apricot. Growing to about 60 cm tall, it makes a striking statement in the garden. The flowers are large and egg-shaped, held on strong stems that allow them to last a long time. Despite their sturdiness, it&#8217;s a good idea to avoid planting them in overly exposed areas, as their height makes them vulnerable to strong winds. A truly stunning variety that quickly became a favourite here at Florea for the way it stands out in the spring garden.
Choosing organic bulbs is not only good for your garden – it’s also better for the environment. Organic cultivation means no chemical pesticides or synthetic fertilisers are used, which helps protect pollinators like bees and butterflies and supports healthy, living soil. It contributes to a toxin-free environment and promotes biodiversity.
While the range of organic flower bulbs on the market is still relatively small, it’s something we at Florea are actively working to expand. We believe that small, thoughtful choices in the garden can make a big difference – for nature, for pollinators, and for the future.

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Tulip - Design Impression BIO

The tulip Design Impression is an organically grown Darwin hybrid that impresses with its large, vibrant pink blooms held on strong, sturdy stems. Reaching a lovely height of about 50–60 cm, it&#8217;s perfect for cutting and bringing indoors.
Choosing organic bulbs is not only beneficial for your garden but also for the environment. Organic cultivation means no chemical pesticides or synthetic fertilizers are used, helping protect pollinators like bees and butterflies while also supporting soil health. It contributes to a toxin-free environment and promotes biodiversity.
At the moment, there aren’t many organic varieties available on the market but it&#8217;s something we at Florea are committed to expanding in our selection. We believe that small choices in the garden can make a big difference, for nature and for the future.

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Anemone - Levante Azzurro

Levante Azzurro is a sophisticated and elegant variety from the exclusive Italian Levante series, carefully bred to combine silky, generously shaped petals with a refined color palette and sturdy stem structure. The flowers unfold in clear lavender-blue tones, often revealing a subtle silver shimmer depending on the light. At the center lies a dark core surrounded by blue-black stamens, lending depth and character. With a height of approximately 20–30 cm, the plant presents its blooms firmly on strong, upright stems making it perfect for cutting, container display, or the garden bed.
It’s no secret that this anemone is Florea founder Erik Hoekstra’s personal favorite. He often pairs it with grape hyacinths in container plantings. He finds their overlapping blooms and dégradé effect in shaded entrance pots truly make a winning display.

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Ranunculus – Romance Courchevel

Ranunculus ‘Romance Courchevel’ is a stately beauty in the Romance™ series, cultivated by the acclaimed Japanese breeder Aya Engei. Its double, plush blooms exhibit an uncompromising snow-white hue and span an ample 8.5–9 cm in diameter—magical clusters that exude both volume and elegance. These blooms are carried atop long, sturdy stems ranging from 60 to 75 cm, featuring solid structure that makes the variety exceptionally cut-flower friendly and resilient during handling.
The typically clean foliage of Romance varieties reinforces the refined impression and simplifies harvesting. Romance ‘Courchevel’ is particularly valued in the floral world for its long vase life and immaculate appearance. It’s a cultivar that instantly captivated us at Florea and truly took our breath away.

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Tulip - Ohio

Ohio’ is a completely new and unique tulip variety with silky, pale petals that shift into a deep purple hue. The beautifully shaped blooms are carried on sturdy stems and open during the mid-spring flowering season. With its soft expression, it looks just as stunning in a garden bed as it does in a bouquet.

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Ranunculus – Nat Moderna Venus

Ranunculus ‘Natura Moderna Venus is a contemporary and innovative variant within Floraprima’s Natura Moderna collection. This cultivar has been developed specifically to meet the modern floral industry’s demand for simplicity and elegance. Unlike traditional ranunculus blooms, which often have dense, compact layers, this variety highlights a minimalist aesthetic with clean petals and an airy profile.
With its long, flexible stems, Venus is ideal for bouquets and various floral arrangements. Its charming pink hue combined with its exceptional vase life makes it a superb choice for cut flowers.

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Narcissus - Thalia EKO

Narcissus Thalia, also known as the &#8220;Orchid Narcissus&#8221;, is a classic and much-loved spring flower that was first introduced back in 1916. This elegant Triandrus narcissus bears up to five pure white blooms per stem, with slightly reflexed petals and a delicate, bell-shaped cup. The flowers are delightfully fragrant and bloom from mid to late spring.
Reaching a height of about 30–45 cm, Thalia is ideal for both garden beds and containers. It thrives in full sun to partial shade and looks especially beautiful when planted alongside other spring-flowering bulbs such as muscari and crocuses.
Choosing organic bulbs is not only good for your garden, but also for the environment. Organic cultivation means no chemical pesticides or synthetic fertilizers are used, which helps protect pollinators like bees and butterflies and supports healthy soil. It also contributes to a toxin-free environment and promotes biodiversity. At present, there are still relatively few organic varieties available, but it&#8217;s something we at Florea are actively working to expand in our range. We believe that small choices in the garden can make a big difference, for nature and for the future.
(Not favoured by deer or other animals, which means it can bloom in peace!)

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Narcissus - Watch Up

Watch Up is a beautiful and easy-to-grow narcissus (daffodil) with creamy white petals and a softly apricot-colored cup. The flowers have an open shape and are slightly upward-facing, making them perfect for bouquets. This medium-height variety blooms in mid-spring and looks wonderful planted in groups, especially alongside other spring flowers.
This variety is a big favorite of Hanna Wendelbo, who loves to include it both in borders and bouquets during spring.
(Not favored by deer or other animals, so it gets to bloom undisturbed!)

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Anemone - Mistral Pale

Mistral Pale is a delicate, sophisticated variety from the esteemed and prestigious Mistral series. Bred in Italy, its snowy-white blooms made our floral hearts at Florea leap the moment we saw it in bloom with our growers in Italy.
This variety was personally selected for our collection by our creative guide and photographer, Anna Kubel. Today, Mistral Pale is a definite favorite in the very first bouquets she picks–and it’s practically indispensable in her garden.

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