Here you will find all of our products that we have carefully selected to create pure gardening joy

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Artic Poppy - Rosa Chiaro Pastello

Let us introduce the world&#8217;s most beautiful poppy and Florea&#8217;s absolute seed favorite – Rosa Chiaro Pastello. In its pink-apricot attire, she leaves no eye untouched. An Italian beauty that has been highly acclaimed in the world of flowers for the past two years for its incredible appearance. A fantastic cut flower that can uplift any bouquet, but is equally beautiful on its own in a vase.

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Sunflower - White Sun F1

A new and completely unique sunflower variety with beautiful white petals and a yellow center. A fabulous sunflower that really stands out and distinguishes itself so much that it is already counted as the favorite of the summer. This variety becomes a magical eye-catcher in flower beds and plantings or in larger pots. It has stately and robust stems that are excellent for cutting, and with its enchanting appearance, it becomes the ultimate bouquet flower. The white sunflowers are lovely in a vase by themselves, but also mixed with other charming flower varieties.
This white beauty is a clear favorite of us at Florea and our ambassadors, but also of all our pollinators. A unique variety that enchants both big and small and creates magic in the garden, on the balcony, or in bouquets.

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Cosmos - Apricotta

This lovely variety of cosmos is truly special. With its beautiful colors ranging from apricot, caramel, vanilla, to rose, Apricotta has captured our hearts here at Florea. Its sweet petals shimmer beautifully in the sun and create a stunning focal point wherever it is planted. The attractive foliage is green and has a feathery appearance. This variety is easy to grow, reliable, and resilient, making it a favorite among gardeners. It is perfect for planting directly in the ground or in containers and other types of planters.
The best thing about cosmos is that you can harvest as many flowers as you want. When you cut the flowers, the plant will produce new shoots, resulting in even more flowers than before. In other words, Apricotta is a dream for those who enjoy making their own summer bouquets.
A great advantage of this variety is that it is incredibly popular among all of our pollinators!

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Snapdragon - Snapstar Champagne

A brand new and unique snapdragon variety that with its beautiful double flowers and long stems took our flower hearts by storm. So much so that we simply had to add Snapstar Champagne to our range immediately, without having grown the variety ourselves. Some varieties are simply so beautiful and magical that they get to jump ahead in the queue and get a place directly in our range here at Florea. This variety ticked all our boxes in color, shape and characteristics. We have only one word about Snapstar Champagne and that is WOW!

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Seed Kit - Direct sow flowers

Do you also enjoy direct sowing summer flowers? In this package, you will find 7 easy-to-grow varieties in white, pink, and apricot hues. Everything you need to create magic in the garden or on the balcony by simply scattering the seeds in the soil. No pre-growing, no transplanting or hardening off, which makes the whole planting process super easy!
Carefully selected favorites that together create a beautiful and stylish whole. Perfect for those who like to make their own bouquets and enjoy fantastic summer flowers all season long
The seed kit contains:
1 x Lacy White Flower 
1 x Sunflower &#8211; White Sun 
1 x Poppy &#8211; Bridal Silk 
1 x Nasturtium &#8211; Tip Top Apricot 
1 x Marigold &#8211; Pink Surprise 
1 x Sweet Pea &#8211; Spring Sunshine White 
1 x California Poppy &#8211; Thai Silk Pink Champagne

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Sunflower - Solero Mix

Let us introduce you to what is perhaps our most summery new product &#8211; the sunflower mix Plum &amp; White. We have developed this charming mix because we at Florea really love sunflowers and especially the more unique varieties.
In this charming mix, the colors are creamy white and beautiful plum purple. Two fantastic varieties that are just as beautiful outside in the garden as in a vase indoors together. An incredibly easy-to-grow mix that really has that wow feeling. Nice to cut and has a long vase life unlike many other sunflower varieties.
(This unique sunflower mix is one of Florea&#8217;s own and will therefore be available in limited edition!)

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Cosmos mix - Hacienda White

A beautiful and easy-to-grow cosmos mix in white, with the most beautiful shapes that the rose cut flowers have to offer. The mix is developed by us at Florea to fit extra well with the cut in terms of stem length, productivity and vase life. A must for those who love rosehips as much as we do and especially the white ones.
Loved by all pollinators and can be grown in pots as well as directly outdoors!

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Sunflower - Pro cut Red F1

Pro Cut Red is the sunflower with that little extra. With its unique and dark red hue, it captivated us at Florea instantly. The variety often branches out, and the size of the flowers is perfect for use in bouquets or other types of floral arrangements. An amazingly easy-to-grow variety that works equally well in flower beds or larger pots.
Incredibly beautiful when planted together with Italian Millet &#8211; Red Jewel, as they complement each other perfectly in a bouquet!

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Nasturtium - Double Salmon Gleam

A lovely nasturtium with enchanting flowers in a salmon pink shade. Beautiful to grow in a hanging basket, balcony box, or against a trellis. A wonderful summer flower with strong growth and lots of charm. The flowers are also edible and are excellent in salads or as garnishes on dishes for an extra summery feel. Imagine a crayfish cheesecake or a summer-fresh bruschetta topped with a beautiful flower from the Double Salmon Gleam nasturtium.
Another fun tip is to use this variety as a garnish on desserts, cakes, and other baked goods. Simple, delicious, and enchanting all at the same time!

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Cosmos - Double Click Snowpuff

Let us introduce the cosmos of all cosmoses, the fabulous Snow Puff. With its unique appearance, this variety has taken all of us at Florea by storm. Snow Puff&#8217;s flowers are fully double, giving a fluffy and soft impression. The ball-like flowers are pure white, and among all the beautiful petals, one can glimpse a yellow center disk. The foliage is green, long, and dill-like.
Snow Puff is perfect for cutting and is magical in bouquets. It is lovely on its own or mixed with other wonderful summer flowers. The variety is also incredibly decorative in flower beds, where it blooms abundantly and magnificently until the frost takes it.
A big plus for Snow Puff is that it is both easy to grow and popular with all of our pollinators. A real favorite and definitely a cosmos variety that we hold extra close to our hearts at Florea!

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Larkspur - Rose Queen, Deep Pink

Tightly double beautiful flowers in a fairytale pink-white shade. Long sturdy stems that are excellent for cut flowers or drying. The ultimate bouquet flower that lasts long and adds that little extra to the bouquet. Elegant enchanting flowers that look equally charming in a vase on the dining table as in the garden bed with its decorative spires.
A popular summer flower in grandma&#8217;s flowerbed and greatly beloved by all our pollinators. A pink-white beauty that blooms magnificently and stately in a completely unique way.
(NB! This plant is very poisonous, especially the seeds!)

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Cosmos - Daydream

An easy-to-grow and beautiful summer flower that blooms abundantly and magnificently until the frost arrives. The enchanting flower is white with a little pink near the center and the center is wonderfully summer yellow. The foliage is beautifully dill-like, and the stems are sturdy, making the variety an excellent cut flower. It is magical in bouquets, pots, and flower beds thanks to its charming flowers.
It is incredibly appreciated and popular with all of our pollinators. A popular variety in butterfly gardens and the ultimate attraction for the kitchen garden or other plantings. Daydream is a healthy variety that is rarely affected by attacks or diseases and has found its way into many gardens in Sweden. A wonderful cosmos variety that charms everyone in its path, big and small.

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Sugar Snap Pea - Delikett

A fresh and delicate salad pea with thick, round pods that can grow up to 8 cm long. The incredibly sweet and pleasant taste makes this variety perfect for salads but it is also popular in stir-fry dishes. In addition to being great for boiling and freezing, it produces lots of white enchanting flowers, which makes it incredibly decorative. This variety is of incredibly high quality and produces abundant harvests throughout the season.
Snap peas are a charming cross between sugar peas and snow peas. Snap peas have inherited the best qualities of both parent types, which means the sugar pea&#8217;s crispness and the snow pea&#8217;s good aroma.

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Cucamelon - Mouse Melon

The Cucamelon  is a fantastic cultural heritage from 1866 and is actually a Mexican watermelon. With its enchanting small oval cucumbers with a sweet and sour taste, the cucamelon has become a great favorite in many homes. In addition to the wonderful green-speckled skin, it is also a fabulous climbing plant that looks very decorative in both greenhouses and on trellises.
The variety is perfect for summer salads, various types of pickling, and even for stir-fry dishes. A hot tip from us at Florea is to use cucamelon in tzatziki. The variety is perfect for that purpose with its sweet and sour taste.

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Zinnia - Dahl Flow Luminosa

Luminosa-Pink is an easy-to-grow and beautiful zinnia variety that is perfect for cut flowers. It is an old and reliable variety that was first listed in 1933. It has been grown around the world and is still popular today thanks to its beautiful pink appearance. It has sturdy and resilient stems, making it easy to use in bouquet arrangements. Its magical and striking pink color can enhance any garden bed or bouquet. Luminosa-Pink stays fresh in a vase for a long time and produces abundant flowers, so be sure to pick the gorgeous blooms often. Because the more you pick, the more you get, isn&#8217;t that wonderful?
This variety is very popular with our pollinators, which we at Florea love!

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Giftset – Florea's Bestsellers

Florea’s bestseller – a vibrant seed celebration! Welcome to a seed box full of favourites – a mix of bestselling, beloved varieties guaranteed to add colour to both your garden bed and your life. Inside you’ll find eight handpicked varieties that have become true customer favourites. A lovely blend of flowers and edibles – all with serious wow factor!
The perfect gift for yourself or someone who loves (or should start loving) to grow.
Included in the box: 1 x Nasturtium – Double Salmon Gleam 1 x Sunflower – White Sun 1 x Zinnia – Limoncello Mix 1 x Sunflower – Plum 1 x Cucumber – Lemon 1 x Sweet Pea – Sicilian Sunset 1 x Cucumber – Iznik F1 1 x Cosmos – Double Click Bicolour Pink

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Giftset – Florea’s Flowers

Florea’s flowers – for the flower lover in you! This seed box is a love letter to floral beauty! Florea’s Flowers offers a dreamy mix of timeless classics and charming surprises – perfect for cutting, bouquets, pollinator gardens, or pure gardening joy.
The colour palette ranges from soft pastels to warm creaminess and a splash of sunny happiness – a blooming work of art grown from seed.
Whether you have a full garden, an allotment, or just a few pots on the balcony, this is the box that will make you want to grab the scissors and fill your vase – again and again.
Included in the box: 1 x Lacy white flower 1 x Sunflower – White Sun 1 x Zinnia – Lilliput Peach Mix 1 x Nasturtium – Salmon Baby 1 x Lacy Phacelia 1 x Sweet Pea – Sicilian Sunset Mix 1 x California Poppy – Thai Silk Pink Champagne 1 x Wild Carrot &#8211; Dara

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Giftset – Kitchen Garden

Dreaming of picking salad straight from the garden for dinner, pulling up crunchy carrots for lunch or serving sun-ripened tomatoes that taste like real tomatoes? Then the Kitchen Garden is your new best friend!
This organic seed box includes eight all-time favourites for the grower who wants to fill both pantry and soul with green goodness. Perfect for raised beds, kitchen gardens and ambitious balconies. Inside, you’ll find everything from crisp loose-leaf lettuce to sweet cherry tomatoes and classic carrots – all carefully selected for generous harvests and outstanding flavour.
This is the box that prepares you for a full growing season – whether you’re a beginner or a seasoned garden pro. And yes, it’s all organic.
Included in the box: 1 x Beetroot – Detroit 2 Eco 1 x Spinach – Giant Winter Eco 1 x Pole Bean &#8211; Neckarkönigin Eco 
1 x Carrot – Nantes 2 Eco 1 x Lettuce –Red Salad Bowl Eco 1 x Beef Tomato – Marmande Eco 1 x Cherry Tomato – Sweetie Eco 1 x Lettuce – Hilde 2 Eco

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Giftset - Mother's Day

Who deserves a seed packet more than a mom on Mother&#8217;s Day? We&#8217;ve created a lovely mix of selected seeds that make the perfect gift for Mother&#8217;s Day. This mix contains a lovely blend of flower seeds that are all perfect for direct sowing this summer.
The following seeds are included: 
Lacy white flower 
Sweet Pea &#8211; Royal Family Rose 
Cosmos &#8211; Pink Popsocks 
Zinnia &#8211; Polar Bear 
Mallow &#8211; Mont Blanc 
Sunflower &#8211; Pro Cut White Nite 
Gift box

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Tagetes - Vanilla F1

The Vanilla Tagetes is a lovely summer flower with a little something extra. The full flowers have a creamy white to isabelline yellow color, unlike the more common tagetes varieties. It is ideal for pot cultivation and is known for its special, slightly spicy fragrance. The flowers are edible and are often used as decoration on both dishes and pastries during the summer season. A breakfast tip is to dry the flower petals and then use them in oven-roasted muesli, both delicious and beautiful. 
(Deer and hares tend to avoid tagetes because of the spicy scent!)

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Amaranth - Viridis

An amazing variety with a unique appearance that is incredible to use in both bouquets and other types of floral arrangements. The variety produces floral cascades in a light green shade, reminiscent of the appearance of fluffy foxtails.
The beautiful floral cascades can reach up to 30-50 cm and are equally stunning when freshly harvested as they are when dried!

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Cosmos - Apricot Lemonade

Let us introduce our latest addition to the rose campion family, Apricot Lemonade. A unique and enchanting rose campion variety in a soft apricot shade. The beautiful petals are paper-thin and in the center, the flowers have a stunning pinkish-lilac ring around the yellow center of the bloom. The backside of the petals has a beautiful lavender shade that gives the flowers a romantic and lively expression.
A magical cut flower that is incredibly easy to grow and loved by all of our pollinators. Who could resist a charming summer bouquet of Apricot Lemonade?

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Summer Phlox - Creme Brulee

This magnificent summer phlox variety makes our flower-loving hearts beat a little faster. It is beautifully apricot-colored with soft shades of pink and beige. Of course, the variety has been named after the popular dessert Crème Brûlée, as it slightly resembles it, although we think the colors lean more towards the light and apricot-colored side.
It is a fantastic border and cut flower that we at Florea highly recommend growing!

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Seed Box

It&#8217;s finally here &#8211; our amazing seed box from the 2024 Christmas calendar! A beautifully designed box with practical and spacious storage for your seed bags and garden accessories. The box is updated with a new design. If you already have last year&#8217;s seed box, they will fit nicely together. Inside there are compartments that you can adjust the size of to organize your seed bags in the best way. The box closes with a button and has handles on the sides so you can easily take it out into the garden. The box is made of FSC-labeled paper.
Dimensions: 40 x 28 x 23 cm
Please note that this product is only the box and no seeds are included.

About us

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Öppethus2

Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

Climate Compensation

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For us at Florea sustainability and climate are crucial to our operations. We try as much as possible to use organic farming and methods that are gentle to nature. The emissions we do cause, for example, in the shipping of our goods, we have chosen to offset. Our entire operation is carbon offset.

Highest Quality

Quality and satisfied customer guarantee. To always be able to guarantee the quality of our seeds, we regularly conduct a number of tests. Germination tests are conducted in laboratories and in test cultivations. In the laboratory, we also test purity - which is important to ensure high quality. All our tests are carried out according to the ISTA international standard.

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At FLOREA, you will find quality garden products with a focus on flower and vegetable seeds. Buy seeds, bulbs, and tubers and grow them yourself!

Free shipping seeds 39€ and bulbs 69€

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