Florea's news 2025

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Tulip - Ice Cream Cranberry

Tulip – Ice Cream Cranberry is an exciting new variety for 2025! It offers a burst of color that captures everyone&#8217;s attention. The lush petals in shades of pink, green, and deep cranberry red create an irresistible combination of playfulness and elegance. As part of the exclusive Ice Cream series, it’s as unique as it is spectacular. A tulip that turns any bed or container into a living work of art.
With a height of approximately 35–40 cm, Ice Cream Cranberry is ideal for smaller plantings as well as a bold accent in larger arrangements. Its strong stems make it just as stunning in the garden as in a vase, where it stays beautiful for a long time and brings spring’s energy indoors.
Plant it in sunny spots and let this newcomer be your most eye-catching feature in the garden for 2025 – a tulip that sets the tone for the entire season!

Växtläge

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Hanna Wendelbo Bulb Mix

This carefully curated bulb mix by Hanna Wendelbo offers an elegant spring combination of color and form. Deep purples meet pinks and creamy whites in a harmonious palette that blooms from early to mid-spring. Perfect for both borders and cut flowers, it’s a favorite for those who appreciate a sophisticated yet low-maintenance spring garden!

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Bulb Kit - Pot Mix

A mix of tulips, daffodils and hyacinths that are perfect for growing in pots. With shades of pearl white and pink, these flower bulbs are beautiful on both the balcony and patio!
The bulb kit contains: 
Hyacinth &#8211; Gypsy Queen 
Daffodil &#8211; Arctic Power 
Tulip &#8211; Mystique van Eijk

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Tulip - Salmon Impression BIO

Salmon Impression is a Darwin tulip in soft shades of pink and apricot. Growing to about 60 cm tall, it makes a striking statement in the garden. The flowers are large and egg-shaped, held on strong stems that allow them to last a long time. Despite their sturdiness, it&#8217;s a good idea to avoid planting them in overly exposed areas, as their height makes them vulnerable to strong winds. A truly stunning variety that quickly became a favourite here at Florea for the way it stands out in the spring garden.
Choosing organic bulbs is not only good for your garden – it’s also better for the environment. Organic cultivation means no chemical pesticides or synthetic fertilisers are used, which helps protect pollinators like bees and butterflies and supports healthy, living soil. It contributes to a toxin-free environment and promotes biodiversity.
While the range of organic flower bulbs on the market is still relatively small, it’s something we at Florea are actively working to expand. We believe that small, thoughtful choices in the garden can make a big difference – for nature, for pollinators, and for the future.

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Tulip - Design Impression BIO

The tulip Design Impression is an organically grown Darwin hybrid that impresses with its large, vibrant pink blooms held on strong, sturdy stems. Reaching a lovely height of about 50–60 cm, it&#8217;s perfect for cutting and bringing indoors.
Choosing organic bulbs is not only beneficial for your garden but also for the environment. Organic cultivation means no chemical pesticides or synthetic fertilizers are used, helping protect pollinators like bees and butterflies while also supporting soil health. It contributes to a toxin-free environment and promotes biodiversity.
At the moment, there aren’t many organic varieties available on the market but it&#8217;s something we at Florea are committed to expanding in our selection. We believe that small choices in the garden can make a big difference, for nature and for the future.

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Tulip - Ohio

Ohio’ is a completely new and unique tulip variety with silky, pale petals that shift into a deep purple hue. The beautifully shaped blooms are carried on sturdy stems and open during the mid-spring flowering season. With its soft expression, it looks just as stunning in a garden bed as it does in a bouquet.

Doftar

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Narcissus - Thalia EKO

Narcissus Thalia, also known as the &#8220;Orchid Narcissus&#8221;, is a classic and much-loved spring flower that was first introduced back in 1916. This elegant Triandrus narcissus bears up to five pure white blooms per stem, with slightly reflexed petals and a delicate, bell-shaped cup. The flowers are delightfully fragrant and bloom from mid to late spring.
Reaching a height of about 30–45 cm, Thalia is ideal for both garden beds and containers. It thrives in full sun to partial shade and looks especially beautiful when planted alongside other spring-flowering bulbs such as muscari and crocuses.
Choosing organic bulbs is not only good for your garden, but also for the environment. Organic cultivation means no chemical pesticides or synthetic fertilizers are used, which helps protect pollinators like bees and butterflies and supports healthy soil. It also contributes to a toxin-free environment and promotes biodiversity. At present, there are still relatively few organic varieties available, but it&#8217;s something we at Florea are actively working to expand in our range. We believe that small choices in the garden can make a big difference, for nature and for the future.
(Not favoured by deer or other animals, which means it can bloom in peace!)

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Narcissus - Watch Up

Watch Up is a beautiful and easy-to-grow narcissus (daffodil) with creamy white petals and a softly apricot-colored cup. The flowers have an open shape and are slightly upward-facing, making them perfect for bouquets. This medium-height variety blooms in mid-spring and looks wonderful planted in groups, especially alongside other spring flowers.
This variety is a big favorite of Hanna Wendelbo, who loves to include it both in borders and bouquets during spring.
(Not favored by deer or other animals, so it gets to bloom undisturbed!)

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Narcissus - Carice

Carice is a delicate and elegant narcissus (daffodil) with creamy white to pale lemon-yellow petals and a softly apricot-colored cup that beautifully shifts in the light. With its somewhat shorter height, it’s perfect for the front of the border, in spring containers, or as a lovely edging plant.
(Not favored by deer or other animals, so it gets to bloom undisturbed!)

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Narcissus - Bridal Crown EKO

Bridal Crown is one of our absolute favourites when it comes to narcissus. It features beautiful double blooms with an absolutely wonderful fragrance. This variety produces white petals with creamy yellow flowers. Thanks to its delightful scent, it’s perfect for use as a cut flower—ideal for a dinner table arrangement, for example. Bridal Crown reaches a height of around 40 cm and has been awarded the prestigious Award of Garden Merit, given by the RHS to particularly garden-worthy varieties.
Choosing organic bulbs is not only good for your garden, but also for the environment. Organic cultivation means no chemical pesticides or artificial fertilisers are used, which protects pollinators like bees and butterflies and promotes healthy soil. It also contributes to a toxin-free environment and supports biodiversity. Currently, there aren’t that many organic varieties on the market, but it’s something we at Florea are truly committed to expanding in our range. We believe that small choices in the garden can make a big difference, for nature and for the future.
(Not favoured by deer or other animals, which means it can bloom in peace!)

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Galanthus - Double

This is a well-known double-flowered snowdrop (Galanthus) that has been cultivated since the 18th century. It welcomes spring with its nodding, small white blooms adorned with subtle green markings. Flowering occurs from late winter to early spring, and the plant reaches a height of approximately 15–25 cm.
It thrives in well-drained soil in both sun and partial shade. This variety multiplies by forming offsets and reliably returns year after year—making it not only the very first sign of spring but also one of the most beautiful!
(Not liked by animals, so it gets to bloom in peace!)

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Galanthus - Ikariae

Galanthus ikariae is a late-blooming snowdrop native to the Greek islands of the Aegean Sea, first discovered on Ikaria in 1893. This species is distinguished by its broad, matte dark green leaves and large, nodding white flowers, marked with a distinctive green patch that extends over more than half the length of the inner petals.
It blooms from late winter to early spring and reaches a height of around 15 cm. Slightly less hardy than other snowdrops, it prefers a sheltered location.
This variety is a personal favorite of our founder, Erik Hoekstra, who handpicked it for our collection. In his own garden, it grows along the house wall and has become a clear sign that spring is just around the corner—and that brighter days lie ahead.
(Not liked by animals, so it gets to bloom undisturbed!)

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Allium - Party Balloons

Party Balloons is a vibrant and eye-catching ornamental onion that truly lives up to its playful name. With its large, round, purple flower heads that resemble floating balloons, it brings both structure and whimsy to the garden. The blooms are held on tall, elegant stems reaching about 50–70 cm, creating an airy and stylish presence in borders and mixed plantings.
It flowers in early summer and is highly attractive to pollinators. One of our favorite tips at Florea is to pair &#8216;Party Balloons&#8217; with ornamental grasses and catmint—a dreamy combination!
(Not favored by deer or other animals, so it gets to bloom undisturbed!)

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Allium - Purple Globemaster

Purple Globemaster is one of the most impressive allium varieties we’ve seen at Florea—a massive violet flower globe that floats high on sturdy stems about 70–100 cm tall. With its dense, deep purple flowers measuring up to 20 cm in diameter, it creates an almost magical focal point in the garden.
It blooms in early summer and is stunning both as a solitary specimen and in larger groups. It pairs especially well with perennials like salvia or geum, creating beautiful color and contrast combinations.
Easy to grow and a favorite of pollinators, Purple Globemaster has also been awarded the prestigious Award of Garden Merit by the Royal Horticultural Society for its outstanding garden performance.
(Not favored by deer or other animals, so it gets to bloom in peace!)

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Allium - Purple Sensation EKO

Allium Purple Sensation is a beloved ornamental onion that brightens the garden with its dense, globe-shaped flowers in a deep violet shade. Each flower head measures about 10–12 cm in diameter and is supported by sturdy, leafless stems reaching a height of 60–90 cm. It blooms from late spring to early summer and attracts bees, butterflies, and other pollinators, promoting biodiversity in the garden.
Choosing organic bulbs is not only good for your garden but also for the environment. Organic cultivation means no chemical pesticides or synthetic fertilizers are used, which protects pollinators like bees and butterflies and supports soil health. It also contributes to a toxin-free environment and fosters biodiversity.
Currently, there are not many organic varieties available on the market, but at Florea, we are committed to gradually including more in our range. We believe that small choices in the garden can make a big difference, for nature and the future.

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Grape Hyacinth - Baby's Breath

The grape hyacinth Baby’s Breath is a charming and slightly more unusual variety, with its light blue, almost silvery flower clusters. The tiny, closely packed blooms form an elegant, cone-shaped spike that rises 10–25 cm above the ground, creating a soft and dreamy effect.
It blooms from early to mid-spring and looks best when planted in groups, where its delicate blue hue can truly shine. We especially love it paired with white daffodils or soft pink tulips.
‘Baby’s Breath’ is incredibly easy to grow and thrives in sun to light shade. It’s well suited for borders, containers, rock gardens, or as ground cover beneath shrubs—and just like other grape hyacinths, it reliably returns year after year.
(Not favored by deer or other animals, so it gets to bloom in peace!)

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Grape Hyacinth - Pink Surprise

The grape hyacinth Pink Surprise is a unique variety that has truly captured our hearts with its soft, light pink, bell-shaped flowers. These tiny blooms are tightly packed in clusters on stems reaching 10–25 cm tall and release a mild, sweet fragrance that attracts both bees and butterflies.
It blooms beautifully in spring and thrives in well-drained soil, in both full sun and partial shade. Easy to grow and low maintenance, this variety is ideal for flower beds, borders, or containers—where it flourishes and reliably returns year after year. ‘Pink Surprise’ also makes a stunning front-layer companion to taller spring bulbs!
(Not favored by deer or other animals, so it gets to bloom in peace!)

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Grape Hyacinth - White Magic

The grape hyacinth ‘White Magic’ is an enchanting variety that lights up the spring garden with its pure, snow-white blooms. The cone-shaped flower clusters open from pale green buds into dense, fragrant blossoms that release a mild, sweet scent. Reaching a height of about 10–25 cm, it blooms from mid- to late spring and is especially striking when planted in groups or alongside other spring-flowering bulbs like tulips and daffodils.
This variety is very easy to grow and thrives in both sun and partial shade. It’s ideal for flower beds, rock gardens, containers, and as ground cover beneath shrubs and trees. ‘White Magic’ is also perfect for forcing indoors to enjoy an earlier burst of spring.
(Not favored by deer or other animals, so it blooms in peace!)

Antal fröer

Sådjup

Radavstånd

Grotid

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Artic Poppy - Salmone

Salmone is an elegant poppy variety with soft salmon-colored blooms. The delicate, almost transparent petals rest on tall yet remarkably sturdy stems. This variety is known for being a cultivation challenge, but once it finds a spot where it thrives, it blooms magnificently and impressively. It&#8217;s incredibly beautiful when woven into summer bouquets!

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Artic Poppy - Giallo Chiaro

Giallo Chiaro is a Siberian poppy with bright yellow flowers that shimmer like sunlight and gradually fade in color the longer they stand. The paper-thin petals float almost weightlessly atop tall, sturdy stems – perfectly suited for cutting. Although it requires patience and can be a challenge to cultivate, Giallo Chiaro rewards those who succeed with a floral display like no other.

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Artic Poppy - Corallo

Corallo is a striking Siberian poppy in glowing shades of coral, often accented with hints of peach and soft pink. Its silky, gently wavy petals catch the light with an expressive yet elegant shimmer, resting weightlessly on tall, resilient stems. A captivating flower that brings both warmth and energy to garden beds as well as bouquets.
Although Corallo can be a demanding variety to cultivate, those who succeed are rewarded with a breathtaking display of color and a truly magical experience.

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Artic Poppy - Ciclamino

Ciclamino is a charming Siberian poppy in shades of cyclamen pink and soft apricot – sometimes with a warm yellow hue at the center of the bloom. The silky, gently ruffled petals create a romantic, almost painterly impression, resting lightly on tall yet sturdy stems. An expressive flower that is just as beautiful in garden beds as it is in bouquets.
Ciclamino is an exciting cultivation challenge that requires dedication, but once established and in bloom, it is unmatched in its fairytale-like floral splendor!

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Swedish Butterfly Mix

A mix of annual and perennial Swedish flower and grass species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 4 grams of seed and is estimated to be enough for about 1 m2.

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Swedish Meadow Mix

A mix of annual and perennial Swedish species to promote Swedish flora and biodiversity. All species are from Sweden and grown in Sweden. One bag contains about 1 gram of seed and is estimated to be enough for about 1 m2. This mixture contains no grass seeds.

About us

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Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

Climate Compensation

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For us at Florea sustainability and climate are crucial to our operations. We try as much as possible to use organic farming and methods that are gentle to nature. The emissions we do cause, for example, in the shipping of our goods, we have chosen to offset. Our entire operation is carbon offset.

Highest Quality

Quality and satisfied customer guarantee. To always be able to guarantee the quality of our seeds, we regularly conduct a number of tests. Germination tests are conducted in laboratories and in test cultivations. In the laboratory, we also test purity - which is important to ensure high quality. All our tests are carried out according to the ISTA international standard.

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We&#8217;ll be right back again. Thanks for your patience!
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Team Florea

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