Summer Sale - Seeds up to 40%

We're making room for the fall novelties! Find new seed favorites in our summer sale. Discover varieties that can be sown now during the summer or buy now and save for the next season.

Summer Sale | Florea

Find new seed favorites in our summer sale. Discover varieties that can be sown now in summer or buy now and save for the next growing season.

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Flower seeds

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Vegetable seeds

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Summer Sale

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0-9 cm

10-19 cm

20-29 cm

30-39 cm

40-49 cm

45-55 cm

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50-69 cm

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75-95 cm

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250+ cm

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Växtläge

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Sweet Peas - Bouquet Mix

A bewitching mix of sweet peas in beautiful colors that smell heavenly and are perfect for bouquets. A blend of colors from the classic &#8216;Royal Family&#8217; series, known for its long stems and good vase life. If you want to make it easy for yourself and always have a nice mix of sweet peas on the dinner table at home, this blend is a perfect choice.

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Cosmos Mix - Blushing Harmony

Our very own handpicked cosmos mix. Carefully selected in color, form, and characteristics by our beloved Anna Kubel to together create a summer cosmos dream in the flowerbed. Cosmos has always been her favorite flower, and that&#8217;s why it feels a bit extra special that she has chosen this enchanting mix.
An easy-to-grow mix that features beautiful colors in white and pink. A magnificent favorite among all our pollinators!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Our very own handpicked cosmos mix. Carefully selected in color, form, and characteristics by our beloved Anna Kubel to together create a summer cosmos dream in the flowerbed. Cosmos has always been her favorite flower, and that's why it feels a bit extra special that she has chosen this enchanting mix.\n\nAn easy-to-grow mix that features beautiful colors in white and pink. A magnificent favorite among all our pollinators!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:8963,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0,&quot;16&quot;:11}">

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Cosmos mix - Hacienda White

A beautiful and easy-to-grow cosmos mix in white, with the most beautiful shapes that the rose cut flowers have to offer. The mix is developed by us at Florea to fit extra well with the cut in terms of stem length, productivity and vase life. A must for those who love rosehips as much as we do and especially the white ones.
Loved by all pollinators and can be grown in pots as well as directly outdoors!

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Sunflower - Solero Mix

Let us introduce you to what is perhaps our most summery new product &#8211; the sunflower mix Plum &amp; White. We have developed this charming mix because we at Florea really love sunflowers and especially the more unique varieties.
In this charming mix, the colors are creamy white and beautiful plum purple. Two fantastic varieties that are just as beautiful outside in the garden as in a vase indoors together. An incredibly easy-to-grow mix that really has that wow feeling. Nice to cut and has a long vase life unlike many other sunflower varieties.
(This unique sunflower mix is one of Florea&#8217;s own and will therefore be available in limited edition!)

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Seed Box

It&#8217;s finally here &#8211; our amazing seed box from the 2024 Christmas calendar! A beautifully designed box with practical and spacious storage for your seed bags and garden accessories. The box is updated with a new design. If you already have last year&#8217;s seed box, they will fit nicely together. Inside there are compartments that you can adjust the size of to organize your seed bags in the best way. The box closes with a button and has handles on the sides so you can easily take it out into the garden. The box is made of FSC-labeled paper.
Dimensions: 40 x 28 x 23 cm
Please note that this product is only the box and no seeds are included.

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Gardening gloves

Comfortable and simple gardening gloves designed for all growers. Thoughtful gardening gloves designed for both professional growers and gardening enthusiasts looking for the best possible comfort and dexterity. The gloves are made of carefully selected and gently developed materials to provide a combination of suppleness, durability and protection.
The palm and fingers are made from vegan leather &#8211; a soft, durable and water-repellent material that protects hands when working in wet soil. The upper side is made of a smooth-knit hemp and cotton knit fabric, making the gloves airy and comfortable even on hot days.
For extra durability, the gloves can be hand washed in lukewarm water with mild soap. Quality gloves that are as functional as they are comfortable &#8211; perfect for those who want reliable companions in the garden, season after season.

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Daisy flower - May Queen

A perennial and traditional oxeye daisy that becomes even more beautiful with each passing year as it matures. This variety produces large, simple white flowers with a charming sun-yellow center. Incredibly easy to grow, it is well-suited for both garden beds and for cut flower arrangements.
A classic summer favorite that blooms early and is highly favored by all our pollinators!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A perennial and traditional oxeye daisy that becomes even more beautiful with each passing year as it matures. This variety produces large, simple white flowers with a charming sun-yellow center. Incredibly easy to grow, it is well-suited for both garden beds and for cut flower arrangements.\n\nA classic summer favorite that blooms early and is highly favored by all our pollinators!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Snapdragon - Doubleshot Appleblossom

An adorable snapdragon novelty with open and double flowers in the colors apple blossom and cream. This bright pastel dream is enchantingly beautiful and has a very strong habit with sturdy stems. It produces abundant flowers throughout the season and is also suitable for use in smaller bouquets and flower arrangements. The DoubleShot series is particularly suitable for growing in the front of flower beds or in smaller balcony boxes and pots, which is great if the growing space is limited.
Our founder Erik Hoekstra always plants the DoubleShot Appleblossom at the front of his vegetable patch. This way, he can always pick up some vegetables and a bunch of snapdragons on his way to the kitchen. What&#8217;s more, the variety frames the vegetable patch beautifully and provides a flowery welcome beyond the ordinary.

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Sunflower - Pro Cut White Nite F1

This lovely sunflower novelty will take you by storm. It has a beautiful light yellow hue with a contrasting dark center. With its unique appearance, it stands out from classic varieties in a positive and surprising way. It is strikingly beautiful as a background plant in plantings and greatly appreciated by all our pollinators.
Pro Cut White Nite has sturdy and robust stems and is excellent for cutting. A few stems of this charming variety can adorn any dining table!

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Marigold - Ivory Princess

The marigold variety &#8216;Ivory Princess&#8217; is a stylish variety in various shades of creamy white. It can have varied flowers with different colors on the center disk, some will be light and some dark, but all petals have that beautiful creamy white color. It is very easy to grow and delivers plenty of flowers in different sizes well into the season and can usually handle a few degrees below zero, which is absolutely fantastic.
This is our cultivation expert Johanna Damm&#8217;s favorite edible flower. She usually uses these in summer salads or to decorate baked goods but her very best tip is to freeze in ice cubes. There&#8217;s no fancier way to present a drink, and the feeling of being able to serve ice cubes with &#8216;fresh flowers&#8217; during the colder months of the year is magical.(Ivory Princess doesn&#8217;t need a lot of space for its
roots and is therefore perfect for growing in pots and window boxes too!)

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Tomato - Gourman Sun F1

The Gourmansun is the tomato with everything and more. It has the look with its heart-like shape and with its striped yellow-orange-red color. It certainly has the size, with fully ripe fruits weighing around 200-260 grams and producing plenty of tomatoes throughout the summer. It also has an incredible flavor and juiciness that not all tomatoes of that size have, which was one of the main reasons why it was chosen as a new addition to our tomato range. Great to eat fresh in salads or to use in cooking such as soups, stews or pickles of all kinds.
Another big plus for Gourmansun is that it has good resistance to diseases such as fungal attack and mold, something that is becoming increasingly common in our gardens today. It is precisely such characteristics that we at Florea cherish a little extra and have in mind when we select varieties for our range!
(Gourmansun is a tall-growing variety)

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Watermelon - Tigrimini F1

A specially developed variety to be grown directly in the open field, unlike most other watermelon varieties that require a greenhouse, a glassed-in balcony or greenhouse, for example. Tigrimini can therefore cope in a sheltered location but outdoors even in a Nordic climate, fantastic, isn&#8217;t it?
The variety has slightly smaller melons but with explosive sweetness and taste. Fantastic to eat directly as it is or to use in a summer salads that need to be spiced up. Our garden expert Johanna Damm usually makes a starter of Tigrimini by dicing it into small cubes, crumbling Chevré cheese and then drizzling some creamy balsamic over it. Last of all, she adds a little salt and pepper. Simple, decorative and incredibly tasty!

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Zinnia - Oklahoma Salmon

Allow us to introduce a long-awaited addition to the zinnia family when it comes to color, form, and characteristics. Oklahoma Salmon is the zinnia variety with that little extra when it comes to everything. The majority of the variety&#8217;s flowers become double, giving them a fluffy and decorative appearance. The colors stay true to the Florea spirit and shift in soft pink, enchanting peach, and gentle apricot. The variety has an outstanding vase life and very long and sturdy stems, making them perfect for cutting. Few summer flowers look as beautiful in bouquets as Oklahoma Salmon does. Despite 10 days in a vase, the flowers often look freshly harvested, which is a delight to the eye.
The variety is incredibly easy to grow and is just as suitable in flower beds as it is planted in a pot. Our garden expert Johanna Damm also likes to grow them in pots indoors in the spring/summer with great results and says that Oklahoma Salmon looks just as lovely indoors as outdoors!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Allow us to introduce a long-awaited addition to the zinnia family when it comes to color, form, and characteristics. Oklahoma Salmon is the zinnia variety with that little extra when it comes to everything. The majority of the variety's flowers become double, giving them a fluffy and decorative appearance. The colors stay true to the Florea spirit and shift in soft pink, enchanting peach, and gentle apricot. The variety has an outstanding vase life and very long and sturdy stems, making them perfect for cutting. Few summer flowers look as beautiful in bouquets as Oklahoma Salmon does. Despite 10 days in a vase, the flowers often look freshly harvested, which is a delight to the eye.\n\nThe variety is incredibly easy to grow and is just as suitable in flower beds as it is planted in a pot. Our garden expert Johanna Damm also likes to grow them in pots indoors in the spring/summer with great results and says that Oklahoma Salmon looks just as lovely indoors as outdoors!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Flower Chervil - White Lace

This beautiful and delicate beauty is a must for anyone who likes to make their own summer bouquets. The flower corolla blooms profusely with large, white, lace-like flower clusters that last an incredibly long time in a vase. With its finely lobed foliage and sweet little flowers, the variety has become a favorite that everyone at Florea grows every summer. It is excellent for flower beds, pot cultivation and, above all, for interplanting with other beautiful summer flowers.
Did you know that flower chervil was used in the Middle Ages in poetry and literature to convey emotions and messages? It became a popular metaphor and symbol for romance and love. Its delicate beauty is often depicted in paintings and mentioned in many poems. Even today, it is still associated with love, as it is one of the most common elements in bridal bouquets and flower arrangements for summer weddings.
This is also our CCO Matilda Wahlström&#8217;s favorite flower. She always co-plants cosmos and flower chervil together. According to her, you don&#8217;t need more than these two for a successful bouquet recipe!

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Chili - Habanero Red

Habanero Red belongs to the group of the hottest chili varieties and reaches up to 350,000 points on the Scoville scale. The variety is easy to grow and produces green, slightly round fruits that change color to an intense red when they are ready to be harvested. The plant has a bushy growth habit and has beautiful, decorative, dark green leaves. The variety is excellent for drying and grinding as a spice for an incredibly hot chili flavor.
The strong flavor of the variety makes it perfect for chili stews of all kinds but is also well-known and popular to use in homemade salsa, chili sauce, and ketchup. A really hot tip from us at Florea is to use this strong chili variety for marinades, and it goes particularly well with meat and chicken. This variety can also be grown indoors all year round on a sunny windowsill. Use plant lighting during the darker months of the year to help it thrive and continue to produce lots of red chili fruits that you can pick at any time to use in cooking.
So if you&#8217;re looking for an easy-to-grow chili variety with lots of heat, we HIGHLY recommend Habanero Red!

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Pepper - Flynn

An incredibly cute and appetizing snack pepper with a lovely orange color. The fruits are small and the variety is compact, making it perfect for balconies, patios, or larger window sills with plenty of sunlight in a spacious pot. The charming and colorful color of the peppers makes the plant a delightful splash of color wherever it is placed. This variety is very popular among children, especially due to the size of the peppers, but also because of their sweet taste.
This pleasant variety can be eaten in many forms, both fresh, cooked, or pickled. It is a fantastic and tasty snack pepper to have in salads or to eat as it is, perhaps at its best on a breakfast sandwich in all its simplicity?

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Beef Tomato - Marmande ECO

A French beefsteak tomato that can produce up to 200g of red, large, and elegant tomatoes. With its meaty and delightful flesh, Marmande is a definite summer favorite. The variety originally comes from France but is equally well-known in Italy, especially in Tuscany and northern Italy. It is often referred to as one of Italy&#8217;s most beloved tomatoes in the Italian cuisine and is even PAT-listed among traditional Italian varieties. The fantastic beefsteak tomato has also found its way into the English cuisine thanks to its incredible taste and has become a classic favorite in the Swedish cuisine as well.
Marmande is the ultimate beefsteak tomato for cooking, as it is magical in oven dishes, tomato sauces, and pasta sauces. The variety is also incredibly delicious to have fresh in salads or to eat sliced on bread with a little salt. A definite summer favorite, in other words!
The variety is tall-growing and is resistant to Fusarium and Verticillium diseases.

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Cherry Tomato - Sungold F1

An incredibly popular and talked-about cherry tomato that has become a big favorite worldwide, but especially in Swedish households and gardens. With its delightful tropical taste and its orange-golden appearance, Sungold is one of the sweetest tomatoes in the world. Its magical taste makes this variety a big favorite and a class of its own. Sungold is also a favorite among many of us who work at Florea and a recurring favorite in our gardens.
The lovely taste makes this incredible tomato variety outstanding in salads or as a topping on breakfast sandwiches, but it is also completely magical to eat as is, straight from the plant. A sure winner for both young and old!
This variety is tall-growing.

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Zinnia - Zinderella Lilac

This magical zinnia variety is truly in a league of its own. Zinderella Lilac has beautiful flowers in tasteful pinkish tones that also lean towards a lavender color with a dark center. When we saw this delightful zinnia variety, we were immediately blown away and simply had to add it to our assortment. Zinderella Lilac is an incredibly easy-to-grow and grateful summer flower. It gets sturdy and robust stems that are perfect for cutting. Thanks to its long-lasting nature, it stays in a vase for a long time and is a delightful addition to bouquets. This variety is amazing in the garden bed and is also very popular with all our pollinators.
If you like to make your own summer bouquets, we warmly recommend this variety. Every time you cut off a flower from Zinderella Lilac, it shoots out new shoots that result in even more flowers, amazing right? So, in other words, the variety is a very loyal bouquet flower and the flowers bloom spectacularly until the frost takes them.
Did you know that Zinderella Lilac can also be dried? This way, you can enjoy the flowers even longer!

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Cucumber - Laureen F1

This variety is considered early as it initially produces only female flowers, which means the cucumbers come much earlier. The variety yields abundant harvests of long and straight cucumbers with a refreshing taste. A big plus is that it is resistant to almost all cucumber diseases.

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Amaranth - Coral Fountain

A delightful amaranth variety in a beautiful coral shade. A beautiful plant to use in flower arrangements and bouquets. An easy-to-grow variety that is just as beautiful freshly harvested as it is dried, which is a significant plus.
Did you know that amaranth leaves are edible? Smaller leaves have a spinach-like taste, while the larger ones need to be cooked, for example, sautéed in a bit of oil and garlic—yum!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A delightful amaranth variety in a beautiful coral shade. A beautiful plant to use in flower arrangements and bouquets. An easy-to-grow variety that is just as beautiful freshly harvested as it is dried, which is a significant plus.\n\nDid you know that amaranth leaves are edible? Smaller leaves have a spinach-like taste, while the larger ones need to be cooked, for example, sautéed in a bit of oil and garlic—yum!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Zinnia - Dahl Flow Isabellina Creamy Yellow

An enchanting Zinnia variety with elegant summery flowers in a light yellow shade and green foliage. It creates a striking effect in flowerbeds, pots, raised beds, or other types of plantings. The variety is easy to grow and has sturdy stems with large, beautiful double flowers. It makes for a perfect cut flower that looks wonderful in bouquets. The variety blooms beautifully and magnificently until the frost comes. Isabellina creamy yellow is also incredibly popular with pollinators.
When a summer flower is particularly beloved and worth cultivating, it can be designated as the &#8220;Summer Flower of the Year&#8221;. A well-deserved title that Zinnia received in 2017.

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Winter Squash - Uchiki Kuri ECO

With its decorative orange-red color and delightful taste, Uchiki Kuri is a great favorite. The variety is also known as squash, hubbard pumpkin, hokkaido, and giant pumpkin. The variety produces abundant harvests of pear-shaped fruits weighing around 1-3 kg. Even the flesh has a lovely orange hue and an enchanting nutty flavor. The variety is known for its long shelf life and outstanding storage properties. If stored correctly, the pumpkins can remain in good condition until summer and bring joy to the kitchen almost all year round. The flavor of the pumpkins is at its best after 2-4 months of storage. Perfect for pies or soups but also for pickling.
This amazing variety is magical when oven-roasted with herb oil or made into pumpkin puree. A perfect splash of color in the garden and on the plate when the gray autumn weather sets in.
This variety is also excellent as a decoration and ornamental pumpkin.

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Artichoke - Green Globe

An incredible cultural heritage from 1863. A beautiful delicacy known for its fantastic taste and grown today in many parts of the world. The small artichokes are magical when pan-fried with butter and served with a little aioli. The larger artichokes are fantastic when baked in the oven with feta cheese and a little parsley, but also boiled and enjoyed with just a little butter as a side dish. This is a big favorite among our staff at Florea and a recurring variety in our gardens.
This friendly artichoke is just as nice to eat as it is to decorate bouquets or beds with. The variety produces magnificent purple flowers that smell wonderful, which is why it is often seen in many gardens and plantings. Green Globe is also incredibly popular with all of our pollinators, especially butterflies. A must-have in the garden, simply put!

About us

Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

<h2>Hello!</h2>
Right now we are having a short maintenance on our website to make it flourish even more beautifully. Just like a garden, a website requires love and work.
We&#8217;ll be right back again. Thanks for your patience!
Kind regards, 
Team Florea

Summer Sale - Seeds up to 40%

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