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Mid-season Sale | Florea

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Mid-season Sale

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Växtläge

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Tomato - Gourman Sun F1

The Gourmansun is the tomato with everything and more. It has the look with its heart-like shape and with its striped yellow-orange-red color. It certainly has the size, with fully ripe fruits weighing around 200-260 grams and producing plenty of tomatoes throughout the summer. It also has an incredible flavor and juiciness that not all tomatoes of that size have, which was one of the main reasons why it was chosen as a new addition to our tomato range. Great to eat fresh in salads or to use in cooking such as soups, stews or pickles of all kinds.
Another big plus for Gourmansun is that it has good resistance to diseases such as fungal attack and mold, something that is becoming increasingly common in our gardens today. It is precisely such characteristics that we at Florea cherish a little extra and have in mind when we select varieties for our range!
(Gourmansun is a tall-growing variety)

Antal knölar

Storlek

Planteringsdjup

Blomstorlek

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Dahlia - Karma Maarten Zwaan

An absolutely incredible water lily dahlia in the true Florea spirit when it comes to color, shape, and characteristics. Among all the varieties in our dahlia collection, Karma Maarten Zwaan is the most productive. The water lily-colored flowers are just as magical in the bud stage as when they are about to open or fully bloomed. If you enjoy creating your own bouquets and are looking for a dahlia variety that produces an abundance of flowers throughout the season, Karma Maarten Zwaan is definitely the variety you&#8217;re seeking.
The white flowers measure approximately 10-20 cm in diameter, and deep within the flower, you can catch a light and soft yellow color. This renowned variety was introduced in 1999 but has exploded in popularity in the past five years, thanks to its fantastic bouquet qualities. Few dahlia varieties remain as beautiful as Karma Maarten Zwaan in a vase, which is why this variety is a must-have for us at Florea.<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;An absolutely incredible water lily dahlia in the true Florea spirit when it comes to color, shape, and characteristics. Among all the varieties in our dahlia collection, Karma Maarten Zwaan is the most productive. The water lily-colored flowers are just as magical in the bud stage as when they are about to open or fully bloomed. If you enjoy creating your own bouquets and are looking for a dahlia variety that produces an abundance of flowers throughout the season, Karma Maarten Zwaan is definitely the variety you're seeking.\n\nThe white flowers measure approximately 10-20 cm in diameter, and deep within the flower, you can catch a light and soft yellow color. This renowned variety was introduced in 1999 but has exploded in popularity in the past five years, thanks to its fantastic bouquet qualities. Few dahlia varieties remain as beautiful as Karma Maarten Zwaan in a vase, which is why this variety is a must-have for us at Florea.\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Winter Squash - Uchiki Kuri ECO

With its decorative orange-red color and delightful taste, Uchiki Kuri is a great favorite. The variety is also known as squash, hubbard pumpkin, hokkaido, and giant pumpkin. The variety produces abundant harvests of pear-shaped fruits weighing around 1-3 kg. Even the flesh has a lovely orange hue and an enchanting nutty flavor. The variety is known for its long shelf life and outstanding storage properties. If stored correctly, the pumpkins can remain in good condition until summer and bring joy to the kitchen almost all year round. The flavor of the pumpkins is at its best after 2-4 months of storage. Perfect for pies or soups but also for pickling.
This amazing variety is magical when oven-roasted with herb oil or made into pumpkin puree. A perfect splash of color in the garden and on the plate when the gray autumn weather sets in.
This variety is also excellent as a decoration and ornamental pumpkin.

Antal rötter

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Dahlia - Fleurel

The dinnerplate dahlia with everything extra, a magnificent beauty that charms everyone in its path with its irresistible exterior. With its creamy white color, it adorns flowerbeds and pots in a way that is entirely unique. If you look closely at Fleurel&#8217;s incredible flowers, you can catch a charming light-yellow color deep inside towards the center of the flower. The flowers are approximately 20-30 cm in diameter and are absolutely stunning in a vase or mixed with other varieties in a lovely summer bouquet. For a plate dahlia, this particular variety produces an incredibly large number of flowers, which is a significant plus.
A magnificent favorite among all dinnerplate dahlias!<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;The dinnerplate dahlia with everything extra, a magnificent beauty that charms everyone in its path with its irresistible exterior. With its creamy white color, it adorns flowerbeds and pots in a way that is entirely unique. If you look closely at Fleurel's incredible flowers, you can catch a charming light-yellow color deep inside towards the center of the flower. The flowers are approximately 20-30 cm in diameter and are absolutely stunning in a vase or mixed with other varieties in a lovely summer bouquet. For a plate dahlia, this particular variety produces an incredibly large number of flowers, which is a significant plus.\n\nA magnificent favorite among all dinnerplate dahlias!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Dahlia - Shiloh Noelle

A truly astonishing dahlia variety with light creamy white colors that transition to both warm and cool shades of pink with hints of lilac. A real prima donna with a flower size of approximately 20-30 cm in diameter. Unlike many other dinner plate dahlias, Shiloh Noelle&#8217;s plants are very compact, and the stems are very robust, allowing the variety to gracefully support its large flowers.
Shiloh Noelle is magical in bouquets, thanks to its romantic expression and its light, delicate colors. With its fantastic flower shape, she easily becomes the crown jewel in any summer bouquet and leaves no onlooker untouched. A dahlia variety that truly delivers that indescribable wow factor!<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A truly astonishing dahlia variety with light creamy white colors that transition to both warm and cool shades of pink with hints of lilac. A real prima donna with a flower size of approximately 20-30 cm in diameter. Unlike many other dinner plate dahlias, Shiloh Noelle's plants are very compact, and the stems are very robust, allowing the variety to gracefully support its large flowers.\n\nShiloh Noelle is magical in bouquets, thanks to its romantic expression and its light, delicate colors. With its fantastic flower shape, she easily becomes the crown jewel in any summer bouquet and leaves no onlooker untouched. A dahlia variety that truly delivers that indescribable wow factor!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Dahlia - Preference

Preference is a stunning cactus dahlia introduced by breeder Gerrit P. Gerritsen from the Netherlands in the 1980s, although it was registered as early as 1955. The variety&#8217;s warm apricot-pink flowers, which deepen a little more towards the center, have made it an incredibly growable favorite worldwide. The flowers are medium-sized and neatly formed with slightly wavy petals, giving a very romantic and sophisticated look. Great to use for cutting thanks to its shape but also for its incredibly long vase life.
This cactus dahlia is a big favorite of our cultivation expert Johanna Damm. In August and September, this variety is almost always in her bouquets thanks to its unique color and shape. It&#8217;s a must-have and a favorite every summer in her garden!

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Dahlia - Lady Liberty

Lady Liberty is a large-flowered and majestic dahlia variety with that little extra. The flowers are white, full and well formed, making it stunning in bouquets and flower arrangements. Introduced in 2003, this dahlia is a modern but highly appreciated variety known for its strong and hardy stems. Lady Liberty has become a great favorite among florists and is especially used very often at weddings in all its forms. You will often find the variety in bridal bouquets and on wedding arches but also at table settings.
Stunningly beautiful in cut and very easy to grow!

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Cat Grass

Do you have a beloved cat at home? This grass is grown in bowls indoors all year round, intended for cats and especially during winter. Contains vitamins and minerals that are considered to have a good impact on the cat&#8217;s digestion. The grass is incredibly fast growing and is best sown in batches.
Anna Kubel always sows cat grass to her wonderful Ragdolls during the winter months and highly recommends it. (It also works well as a green manure plant!)

Grobarhet

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Zinnia - Dahl Flow Isabellina Creamy Yellow

An enchanting Zinnia variety with elegant summery flowers in a light yellow shade and green foliage. It creates a striking effect in flowerbeds, pots, raised beds, or other types of plantings. The variety is easy to grow and has sturdy stems with large, beautiful double flowers. It makes for a perfect cut flower that looks wonderful in bouquets. The variety blooms beautifully and magnificently until the frost comes. Isabellina creamy yellow is also incredibly popular with pollinators.
When a summer flower is particularly beloved and worth cultivating, it can be designated as the &#8220;Summer Flower of the Year&#8221;. A well-deserved title that Zinnia received in 2017.

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Phlox - Sugar Stars

This variety of summer flower offers a beautiful visual blend of blue-violet and white, reminiscent of a nocturnal starry sky. The bloom is abundant throughout the summer, making it ideal for use in mixed borders and plantings, as well as in pots and flower boxes.
This summer phlox is a must-have for every gardening enthusiast, and we love it for its color and simplicity. A big favorite here at Florea!&#8221;

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Zinnia - Profusion Apricot

An incredibly easy-to-grow and low-maintenance zinnia variety with truly fantastic qualities. Profusion Apricot thrives remarkably well in both cold and dry conditions, and it can even tolerate poorer soil quality. Unlike many other zinnia varieties, this variety is also highly resistant to both mildew and other leaf diseases that often affect zinnias. In other words, it&#8217;s a very unique and hardy zinnia variety that can withstand most challenges, amazing, isn&#8217;t it?
The variety produces beautiful apricot-colored flowers with hints of warm terracotta. The flower size is approximately 5 centimeters, and this variety is known for producing an abundance of flowers throughout the season and for blooming slightly earlier than other varieties. Profusion Apricot is a unique zinnia variety that can be challenging to find today due to its outstanding characteristics. It&#8217;s lovely to use for cutting in smaller bouquets, thanks to its sturdy stems and magical color!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;An incredibly easy-to-grow and low-maintenance zinnia variety with truly fantastic qualities. Profusion Apricot thrives remarkably well in both cold and dry conditions, and it can even tolerate poorer soil quality. Unlike many other zinnia varieties, this variety is also highly resistant to both mildew and other leaf diseases that often affect zinnias. In other words, it's a very unique and hardy zinnia variety that can withstand most challenges, amazing, isn't it?\n\nThe variety produces beautiful apricot-colored flowers with hints of warm terracotta. The flower size is approximately 5 centimeters, and this variety is known for producing an abundance of flowers throughout the season and for blooming slightly earlier than other varieties. Profusion Apricot is a unique zinnia variety that can be challenging to find today due to its outstanding characteristics. It's lovely to use for cutting in smaller bouquets, thanks to its sturdy stems and magical color!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Zinnia - Dahl Flow Envy

A charming Zinnia variety with stately flowers in a green shade that matches its green foliage. A striking flower in bouquets as well as in borders or other types of plantings. The variety is easy to grow and has sturdy stems with large, beautiful double flowers. Envy is a very reliable variety and blooms beautifully until the first frost.
Envy is also a great filler flower in bouquets thanks to its unique and beautiful color. The variety is also highly appreciated by all of our pollinators, especially butterflies.

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Oregano ECO

A popular and well-known herb in Mediterranean cuisine. A decorative half-bush with a woody stem and dark green, attractive, aromatic leaves. The flavorful leaves are used dried and fresh as a spice on, among other things, pizza, salads, and pasta dishes. The plant also produces pinkish-purple sweet, small flowers and is also incredibly decorative in flower beds and as a border plant. A big plus with this variety is that it is a beneficial attractant for butterflies and bees.
Oregano is not only a useful spice in the kitchen, but it is also incredibly nutritious and used as a medicinal plant around the world today. Oregano is one of nature&#8217;s most powerful antioxidants with antibacterial, antiseptic, antifungal, and antiviral properties. In addition, it strengthens the immune system and can relieve muscle and joint pain.
This variety is also organic!

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Zinnia - Profusion Double Deep Salmon

A charming zinnia variety that is a mix of Zinnia Angustifolia and Zinnia Elegans. Unlike most other zinnia varieties, Profusion Double Deep Salmon does not need regular deadheading. It continues to produce lots of new flowers even with the faded ones still on the plant, amazing, isn&#8217;t it? This makes the variety incredibly easy to care of. The variety features lovely salmon-colored flowers with an orange center that fades as the plants mature. Profusion Double Deep Salmon is perfect for smaller bouquets and has a long vase life.
It&#8217;s a fantastic variety to grow in pots and balcony boxes or at the front of taller varieties in flower beds. A highly favored flower by all our pollinators!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A charming zinnia variety that is a mix of Zinnia Angustifolia and Zinnia Elegans. Unlike most other zinnia varieties, Profusion Double Deep Salmon does not need regular deadheading. It continues to produce lots of new flowers even with the faded ones still on the plant, amazing, isn't it? This makes the variety incredibly easy to care of. The variety features lovely salmon-colored flowers with an orange center that fades as the plants mature. Profusion Double Deep Salmon is perfect for smaller bouquets and has a long vase life.\n\nIt's a fantastic variety to grow in pots and balcony boxes or at the front of taller varieties in flower beds. A highly favored flower by all our pollinators!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Onion - Noordhollandse Bloedrode

An amazing onion variety that can be used both as a salad onion and a red onion, depending on how long it stays in the ground. With a beautiful skin and a delicate taste, this onion variety is a clear favorite. The onions can become really large and flavorful but are also incredibly easy to store, which is a big plus. The range of uses for this variety is enormous when it comes to cooking, as it can be used both as a salad onion and a red onion. The variety is fantastic to eat fresh but also wonderful to caramelize or pickle. Another summer tip that is really tasty is to grill this variety.
Noordhollandse Bloedrode is a big favorite among us at Florea and an onion variety that we hold very dear to our hearts!

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Rädisa - Red Impression F1

A cool radish variety with unique color and powerful flavor. The variety has a white to light green skin with an explosive cerise pink color on the inside. Incredibly flavorful and worth growing for those who like to eat radishes. Our cultivation expert Johanna Damm usually makes a more luxurious summer butter on this variety by grating the radishes in the butter together with cress and lemon zest!

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California Poppy - Alba

A California Poppy with a creamy vanilla color. Alba produces flowers that are 5-7 cm in size and looks exceptionally beautiful in slightly smaller bouquets. At Florea, we often plant this variety in the forefront of taller summer flowers. Another favorite is growing them in pots!
A big favorite among all pollinators!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A California Poppy with a creamy vanilla color. Alba produces flowers that are 5-7 cm in size and looks exceptionally beautiful in slightly smaller bouquets. At Florea, we often plant this variety in the forefront of taller summer flowers. Another favorite is growing them in pots!\n\nA big favorite among all pollinators!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Turnip Cabbage / Kohlrabi - Delikatess White

This variety is a classic Kohlrabi that is medium-early and can be harvests both in spring and fall. The robust stem root has a delightful light green color, while the flesh leans towards white-green. The variety has a soft and mild kohlrabi flavor when cooked. Incredibly tasty for making stews or boiling and frying. A small tip from us at Florea is to oven-roast kohlrabi in a baking dish with olive oil and salt, yum!
(This variety is easy to grow and can be harvested approximately 14-16 weeks after sowing.)<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;This variety is a classic kohlrabi that is medium-early and can be harvests both in spring and fall. The robust stem root has a delightful light green color, while the flesh leans towards white-green. The variety has a soft and mild kohlrabi flavor when cooked. Incredibly tasty for making stews or boiling and frying. A small tip from us at Florea is to oven-roast kohlrabi in a baking dish with olive oil and salt, yum!\n\n(This variety is easy to grow and can be harvested approximately 14-16 weeks after sowing.)\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

Florea_Zinnia – Elegans Profusion Double White

Zinnia - Elegans Profusion Double White

A beautiful zinnia variety in white with a classic and stylish appearance. Profusion Double White has a compact growth variety and is therefore excellent for use in pots and balcony boxes. It can also be planted in the foreground of taller summer flower varieties. An easy-to-grow variety that quickly produces flowers and blooms nicely until the cooler nights take over.
A highly popular summer flower that all our pollinators love to visit!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A beautiful zinnia variety in white with a classic and stylish appearance. Profusion Double White has a compact growth variety and is therefore excellent for use in pots and balcony boxes. It can also be planted in the foreground of taller summer flower varieties. An easy-to-grow variety that quickly produces flowers and blooms nicely until the cooler nights take over.\n\nA highly popular summer flower that all our pollinators love to visit!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Artichoke - Vert de Provence

A truly delightful variety and a little challenging to grow. This is a tried and true favorite with large deep green leaves for a flavorful experience. Equally beautiful in bouquets as it is delicious to eat, and can even be used as a table decoration thanks to its charming appearance. This variety can be found not only on the dining table but also blooms splendidly and magically in many flower beds. The variety is incredibly popular among all our pollinators and is a good companion plant to have near other vegetable plants.
This variety is often grown for its beautiful magical flowers that smell sweet and are a real summer favorite!

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Zinnia - Zinderella White

Are you also a zinnia enthusiast? Then you don&#8217;t want to miss this wonderful variety that has become one of our absolute summer favorites. Zinderella White is a slightly taller variety with sturdy and robust stems. The flowers are densely filled and give a soft and fluffy appearance that is hard to resist. This variety is primarily known for its sturdy stem that lasts unusually long in a vase and is today a popular cut flower. It is strikingly beautiful in bouquets, either on its own or in combination with other summer flowers. It is also possible to dry the variety for beautiful everlasting flowers that can be enjoyed all year round for those who can&#8217;t get enough of Zinderella White.
It is easy to grow and blooms splendidly until the first frost. The more flowers you harvest, the more you get. Did you know that this variety also works great for container gardening? Just make sure to use a slightly spacious container with good soil and Zinderella White will thrive!

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Rhubarb - Victoria

A magical and preserved heritage from 1860. An old and traditional rhubarb variety that, even today, remains one of the most popular varieties worldwide. The variety produces broad and robust stalks with a beautiful red color. Inside, they are green and have a medium oxalic acid content. The variety yields abundantly in both stalks and leaves, which can be used for a variety of purposes, including pies, soup, and juice. Victoria is a hardy rhubarb variety that is particularly well-suited for Nordic climates.
A tip from us at Florea is to either make a refreshing rhubarb lemonade or summery rhubarb squares with vanilla custard, or why not both? Yum!<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;A magical and preserved heritage from 1860. An old and traditional rhubarb variety that, even today, remains one of the most popular varieties worldwide. The variety produces broad and robust stalks with a beautiful red color. Inside, they are green and have a medium oxalic acid content. The variety yields abundantly in both stalks and leaves, which can be used for a variety of purposes, including pies, soup, and juice. Victoria is a hardy rhubarb variety that is particularly well-suited for Nordic climates.\n\nA tip from us at Florea is to either make a refreshing rhubarb lemonade or summery rhubarb squares with vanilla custard, or why not both? Yum!\n&quot;}" data-sheets-userformat="{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;11&quot;:4,&quot;12&quot;:0}">

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Lettuce - Hilde 2

A fantastic head lettuce that produces even heads with delicate, crisp leaves.

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Gilly Flower - Early Iron White

A charming sweet Matthiola/Gilly flower with double flowers in a beautiful white shade. Early Iron White produces long and sturdy stems that are excellent for bouquets. A big advantage is that it also lasts unusually long in a vase – with a little fresh water and new cuts, it can stay beautiful for up to two weeks without any issues. Unlike other Matthiola/Gilly flower varieties, this one also blooms exceptionally early!

About us

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Öppethus2

Florea offers quality garden products - with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition.

Climate Compensation

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For us at Florea sustainability and climate are crucial to our operations. We try as much as possible to use organic farming and methods that are gentle to nature. The emissions we do cause, for example, in the shipping of our goods, we have chosen to offset. Our entire operation is carbon offset.

<h2>Hello!</h2>
Right now we are having a short maintenance on our website to make it flourish even more beautifully. Just like a garden, a website requires love and work.
We&#8217;ll be right back again. Thanks for your patience!
Kind regards, 
Team Florea

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