Florea is a company founded on a strong vision: to inspire more people to start gardening. For us, gardening is strongly associated with joy, but also with many other things. Gardening benefits the gardener, society and the planet as a whole.

For a cultivation brand that wants to take care of our planet, sustainability is a true heartfelt issue. For us, it’s not a side project, but something that permeates all the choices we make as a company. Even though we are just starting out, we have set extremely high goals for ourselves. We will try to be as transparent as we possibly can, and share everything we can along the way.