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Popular seeds are back in stock!

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Our own flower mixes

For flowers all summer long!

Bouquet of the Week

A new favorite every week

Each week, we highlight a handpicked bouquet that captures the colors and mood of the season. Our Bouquet of the Week offers fresh inspiration – perfect as a gift or to brighten up your home.

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About us

A family tradition since 1940

Florea is a company founded on a strong vision: to inspire more people to start gardening. For us, gardening is strongly associated with joy, but also with many other things. Gardening benefits the gardener, society and the planet as a whole.

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Guides for beginners

Step-by-step guides to get you started

Growing flowers and vegetables from seed should be fun and easy. Start your sowing journey here with us!

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Sustainability

Florea wants to make the world greener

For a cultivation brand that wants to take care of our planet, sustainability is a true heartfelt issue. For us, it’s not a side project, but something that permeates all the choices we make as a company. Even though we are just starting out, we have set extremely high goals for ourselves. We will try to be as transparent as we possibly can, and share everything we can along the way.

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