Sustainability

Florea want to make the world greener

For a cultivation brand that wants to take care of our planet, sustainability is a true heartfelt issue. For us, it’s not a side project, but something that permeates all the choices we make as a company. Even though we are just starting out, we have set extremely high goals for ourselves. We will try to be as transparent as we possibly can, and share everything we can along the way.

Our ambition is for people to be happy, healthy, and take care of the only planet we have.Our work has just begun, and we have a long way to go, but below you can read about some of the initiatives we have taken so far to create a healthy and climate-neutral business.

Climate compensation

How does our carbon offsetting work?

As far as possible, we try to use organic farming and methods that are gentle on nature. However, we have chosen to offset the emissions we cause, for example when shipping our goods. We are proud that our entire business is carbon offset.

In short, carbon offsetting involves going through our entire business and trying to calculate how many tonnes of Co2 are released into the atmosphere from our operations. After that, we try to compensate by paying to build wind turbines, plant new forests or install solar panels, for example. Usually, these projects have calculated how much each tonne of Co2 costs.

We have enlisted the help of a company called Atmoz Consulting AB, which analyses our entire business, from how many trips we make to how many orders we send out to customers. Atmoz gives us a figure, which for 2023 was 10 Co2 tonnes of emissions. After that, we get several different projects all over the world presented to us. In 2023, we sponsored the Karnataka project, which is certified by the Gold Standard for the Global Goals and by the United Nations Framework Convention on Climate Change. The project is about building wind turbines. In addition to cleaner electricity, which would otherwise have come from fossil fuel power plants, this also contributes to a more stable and better supply of electricity in the region. The project generates local jobs and runs an initiative to help women start their own businesses.

For 2024 we have chosen a project that is very close to our hearts - the Swedish forrest and its diversity - which we support through a project called Fightcotwo. Since it is one of our core issues, we chose to increase our offset to 30 tonnes even though our calculated emissions showed 10 tonnes. We don't want to go so far as to say that we are climate positive, but this project is important for us to contribute to and therefore we are happy to be able to give something extra!

Organic seeds

Our range of organic vegetable, flower, and herb seeds is very dear to our hearts. Our organic seeds maintain the same high quality as all our products. The cultivation of organic seeds involves more technical challenges than the cultivation of conventional seeds, and crop failure is more common. Therefore, we work with reliable partners to guarantee availability.

The seeds are grown, cleaned, and inspected according to organic production standards. This means that we do not use any chemical pesticides and only use organic fertilizers. Of course, all our organic seeds are also non-GMO.

Seed packets

Did you know that our seed packets are made of paper produced from old tomato plants?

Tomato plants grown in the Netherlands are primarily for food retail (e.g. tomatoes for your local grocery store), and when the tomatoes are harvested and the plant is to be discarded, we instead choose to reuse the plants and create pulp. It's hard to believe, but the fibers in a tomato plant are actually well suited for making paper. In addition, the bags are completely plastic-free and can be recycled like regular paper. The tomato paper also has a very beautiful character, which is another plus.

A win-win solution where we make use of already used materials and also get a nice seed packet.

100% climate-neutral packaging

We are convinced that it is possible to change the world, one package at a time.

What is ÅterBära? ÅterBära is the first eco-label for 100% climate-neutral packaging, developed by Avisera. When you choose ÅterBära-labeled products, you make a good environmental choice and also offset the carbon dioxide emissions of the products!

How does it work? We have already done the heavy lifting, which is to calculate how much carbon dioxide emissions the production of materials and manufacturing of our packaging generates. But it's you who make the real difference. When you order ÅterBära-labeled printed matter from us, we offset it by planting and preserving trees.

Rädda bina

Proud sponsor company

The situation for wild bees and other pollinators is critical. In Sweden, a third of our 270 wild bee species are on the verge of disappearing. Food shortages, pesticides, and climate change threaten our wild gardeners.

We are all dependent on the vital work of bees and other insects. About a third of the food we eat is pollinated by them. Operation: Save the Bees was launched in 2019 in response to this serious situation. Through the campaign, already tens of thousands of people have become engaged in support of bees and other pollinators. This year, we are putting pressure on politicians to get rid of bee-harming chemicals. When you make a rescue effort for the bees, you also contribute to important citizen science. Together, we make a difference for the bees!