Florea offers quality garden products – with a focus on seeds, flower bulbs and tubers. The company was founded in 2020 by Erik Hoekstra, son of Johannes Hoekstra and grandson of Georg Hoekstra, and stems from a long family tradition. Florea has a clear vision – that more people should start gardening.
For us, cultivation is very much about joy and we want to show that by offering products that are fun, exciting and challenging to grow. This is of course also based on the fact that all our seeds, flower bulbs and tubers are of the highest quality. By offering unique varieties with unique characteristics, we want to inspire all home growers to greatness.
Our work is always based on a sustainability perspective and concern for the planet. This is essential in everything from the choice of packaging to which varieties we choose to have in the range.
Are you interested in becoming a reseller?
Do you like our products and share our values? Please contact us at reseller@flo-rea.com with information about your business.
